Responsibilities
Understand each client’s business, customers, buying motivations, and growth objectives.
Develop campaign strategies covering customer acquisition, remarketing, budgets, and performance targets.
Set up and manage Meta campaigns for lead generation, website conversions, sales, and awareness as relevant to client goals.
Plan audience strategies using customer data, custom audiences, lookalike audiences, and broad targeting where appropriate.
Work closely with copywriters, designers, and video teams to develop robust hooks, messages, offers, and ad formats.
Build a structured creative testing plan and turn performance insights into actionable creative briefs.
Set up and validate Meta Pixel, conversion events, and Conversions API integrations with technical support where required.
Monitor budgets, delivery, frequency, acquisition costs, and conversion performance.
Identify creative fatigue and coordinate timely refreshes.
Test lead forms, landing pages, offers, and conversion journeys to improve results.




Work with client sales teams to assess lead quality and improve the connection between advertising and sales.
Prepare transparent reports with results, learnings, and next steps; apply relevant platform updates.

Traits We Value
Creative judgement: Recognises robust hooks, persuasive messages, and content that earns attention.
Audience empathy: Understands what motivates people to notice, enquire, and purchase.
Analytical thinking: Uses data to evaluate creative and campaign decisions.
Experimentation mindset: Tests ideas systematically and learns quickly from results.
Ownership: Takes responsibility for budgets, execution, and continuous improvement.
Collaboration: Gives clear, constructive feedback to creative and account teams.
Business focus and integrity: Prioritises qualified leads and sales, and communicates results honestly.

📌 Meta Ads Specialist Velachery
🏢 8Spades Advertising
📍 Velachery