Job Description: Sales Officer (SO) – Secondary Sales

Company: Easy Spirit Enterprises Pvt. Ltd. (CHUPPS)
Location: Haryana & Punjab
Department: Sales
Job Type: Full-Time
Experience: 2–5 Years

Job Summary

Easy Spirit Enterprises Pvt. Ltd. (CHUPPS) is looking for a dynamic, target-oriented, and result-driven Sales Officer (SO) – Secondary Sales to manage and expand its sales operations across Haryana and Punjab. The candidate will be responsible for driving secondary sales, developing dealer and retailer networks, managing distributors, ensuring product availability, and achieving assigned sales targets.

The ideal candidate should have hands-on experience in field sales, distributor management, retail market development, and secondary sales, preferably within the footwear, fashion, apparel, or FMCG industry.

Key Responsibilities1. Secondary Sales Management

- Achieve monthly, quarterly, and annual secondary sales targets across assigned territories.
- Monitor primary and secondary sales performance and ensure consistent product movement from distributors to retailers.
- Track sales trends, identify performance gaps, and implement corrective measures.
- Ensure effective sales execution and achievement of territory-wise business objectives.

2. Market Development & Expansion

- Identify and appoint new dealers, retailers, and channel partners across Haryana and Punjab.
- Expand market coverage, improve product visibility, and increase retail penetration.
- Identify new business opportunities and develop untapped markets.
- Conduct regular market visits to understand customer requirements, market demand, and competitor activities.

3. Distributor & Retailer Management





- Develop and maintain strong relationships with distributors, dealers, and retailers.
- Monitor distributor performance, stock availability, order fulfilment, and retail coverage.
- Ensure timely stock replenishment and minimize stock-outs in the market.
- Resolve channel partner concerns and support distributors in achieving their sales targets.

4. Sales Execution & Reporting

- Prepare and maintain daily, weekly, and monthly sales reports.
- Track primary sales, secondary sales, stock movement, target achievement, and outlet coverage.
- Maintain accurate market visit reports and customer databases.
- Submit regular sales performance updates and market feedback to the reporting manager.

5. Sales Promotion & Competitor Analysis

- Implement promotional schemes, trade offers, and marketing initiatives across the assigned territory.
- Monitor competitor pricing, product range, promotional activities, and market strategies.
- Improve product placement, retail visibility, and brand presence at dealer and retailer outlets.
- Coordinate with internal teams to ensure smooth sales operations and timely resolution of market issues.

Required Qualifications & Experience

- Graduate in any discipline; a degree in Business Administration, Marketing, or Sales will be preferred.
- 2–5 years of relevant experience in field sales, preferably in footwear, fashion, apparel,



or FMCG.
- Strong hands-on experience in secondary sales and distributor/dealer management.
- Good understanding of retail distribution, channel sales, and territory management.
- Familiarity with dealer and retailer networks across Haryana and Punjab will be an advantage.
- Proven track record of achieving sales targets and developing new markets.
- Good communication, negotiation, relationship management, and problem-solving skills.
- Basic proficiency in MS Excel, sales reporting, and MIS.
- Willingness to travel extensively across the assigned territory.

Key Performance Indicators (KPIs)

- Achievement of monthly secondary sales targets.
- Growth in secondary sales and territory-wise revenue.
- Number of new dealers and retailers added.
- Retail outlet coverage and market penetration.
- Distributor productivity and stock availability.
- Frequency and effectiveness of market visits.
- Sales reporting accuracy and timeliness.
- Product visibility and execution of promotional schemes.

Ideal Candidate Profile

The ideal candidate will be a proactive field sales skilled with strong market knowledge, excellent distributor and retailer relationships, and a demonstrated ability to drive secondary sales. Candidates with experience in footwear, fashion, apparel, or FMCG distribution and a willingness to travel extensively across Haryana and Punjab will be preferred.

Company: Easy Spirit Enterprises Pvt. Ltd. (CHUPPS)

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Sales Officer (SO) – Secondary Sales (Haryana)
🏢 Chupps
📍 Haryana