Google Ads Campaign Specialist – Search, Performance Max & Display

Job Description

We are looking for a Google Ads Campaign Specialist with practical experience managing Google Ads campaigns in a Google Ads agency or digital marketing agency. The role involves setting up, managing, optimizing, and monitoring campaigns for multiple clients to improve lead generation, campaign efficiency, and advertising performance.

The ideal candidate should understand campaign structure, keyword research, search intent, bidding strategies, budget management, conversion tracking, and performance analysis. Candidates must have at least 6 months of practical Google Ads experience gained through a Google Ads agency or digital marketing agency.

Key Responsibilities

- Set up, manage, and optimize Google Ads campaigns for multiple clients across Search, Performance Max, Display, and Remarketing.
- Conduct keyword research to identify relevant search terms based on client services, target audiences, locations, and campaign objectives.
- Organize campaigns, ad groups, keywords, targeting settings, budgets, and bidding strategies according to client requirements.
- Create and optimize responsive search ads, display ads, headlines, descriptions, calls to action, and other campaign assets.
- Review search term reports and add relevant negative keywords to reduce irrelevant clicks and improve traffic quality.
- Monitor campaign performance metrics, including impressions, clicks, click-through rate (CTR), cost per click (CPC), conversions, cost per conversion, and conversion rate.
- Optimize campaigns based on performance data, search intent, audience signals, bidding strategies, and budget utilization.




- Manage campaign budgets and make data-driven adjustments to improve performance while working within client-approved spending limits.
- Coordinate with website developers, designers, and landing page specialists to improve landing page relevance, user experience, and conversion opportunities.
- Check conversion tracking implementation and coordinate with the relevant team to identify and resolve tracking discrepancies.
- Monitor campaign delivery, disapproved ads, policy-related issues, keyword performance, and other account-level concerns.
- Conduct regular account audits to identify wasted spend, underperforming keywords, targeting gaps, and optimization opportunities.
- Prepare campaign performance reports and communicate results, observations, and recommended actions to the team.
- Test different ad copy, keyword approaches, audience settings, and campaign strategies to identify opportunities for improvement.
- Stay updated on Google Ads features, campaign types, policies, and optimization practices.

Required Experience

- Minimum 6 months of hands-on Google Ads campaign management experience is mandatory.
- The experience must be from a Google Ads agency or digital marketing agency.
- Practical experience setting up, monitoring, and optimizing live Google Ads campaigns is required.
- Candidates should be familiar with Search campaigns and have an understanding of Performance Max, Display, and Remarketing campaigns.
- Experience handling multiple client accounts or campaigns will be an advantage.




- Candidates must be comfortable analyzing campaign data and making optimization decisions based on performance metrics.

Who Can Apply?

- Candidates with at least 6 months of practical Google Ads experience in a Google Ads agency or digital marketing agency.
- Google Ads professionals who have worked on live client campaigns and understand campaign setup, optimization, and reporting.
- Candidates with experience in lead generation campaigns for services such as website development, SEO, social media marketing, and other digital marketing services.
- Candidates who can demonstrate practical campaign knowledge and explain their optimization decisions during the interview.

Required Skills

- Google Ads Campaign Setup and Management
- Google Search Campaigns
- Performance Max Campaigns
- Google Display and Remarketing Campaigns
- Keyword Research and Search Term Analysis
- Negative Keyword Management
- Ad Copy Creation and Optimization
- Bidding Strategies and Budget Management
- CPC, CTR, Conversion Rate, and Cost per Lead Analysis
- Conversion Tracking Coordination
- Landing Page Relevance and Campaign Optimization
- Google Ads Reporting and Performance Analysis
- Multiple Client Account Management

Important: Candidates without practical Google Ads experience from a Google Ads agency or digital marketing agency, or those with only theoretical knowledge or certification, are not suitable for this role.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Versatile schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Google Ads Campaign Specialist (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad