1. Job Purpose

The Senior Graphic Designer will be responsible for conceptualizing, designing, and executing creative visual content to strengthen the university's brand identity, promote academic programs, support student recruitment and admissions, and enhance digital engagement across online and offline platforms.

The role requires a creative professional with strong design expertise, an understanding of marketing objectives, and the ability to deliver high-quality creatives within defined timelines.

2. Key Roles and Responsibilities

A. Creative Design & Branding

- Develop high-quality creative designs for digital and print media.
- Maintain consistency in the university's visual identity, brand guidelines, typography, and colour schemes.
- Design brochures, prospectuses, admission kits, banners, posters, standees, hoardings, and promotional materials.
- Create visual concepts for university events, conferences, seminars, workshops, convocations, and other institutional activities.
- Develop innovative design concepts that communicate the university's positioning and competitive advantages.

B. Digital Marketing & Social Media Creatives

- Design engaging creatives for Instagram, Facebook, LinkedIn, YouTube thumbnails, and other digital platforms.
- Develop admission campaign creatives highlighting courses, placements, infrastructure, faculty, scholarships, and student achievements.
- Create campaign-specific designs for lead generation, brand awareness, admissions, and international student recruitment.
- Design carousel posts, infographics, promotional banners, and digital advertisements.
- Collaborate with the social media and digital marketing teams to maintain a consistent and engaging content calendar.

C. Admission & Student Recruitment Campaigns

- Develop creative assets for undergraduate, postgraduate, diploma,



and doctoral program promotions.
- Design targeted creatives for domestic and international student recruitment campaigns.
- Create marketing materials for education fairs, school outreach programs, campus visits, and admission events.
- Support the marketing team in developing campaign visuals that improve audience engagement and admission enquiries.
- Adapt creatives for different target audiences, geographical markets, and advertising platforms.

D. Video & Multimedia Support

- Create motion graphics, animated promotional creatives, and basic video graphics where required.
- Design title screens, lower thirds, end cards, and other visual assets for promotional videos.
- Coordinate with the video editing team to ensure consistency in visual branding.
- Provide design support for digital campaigns, event promotions, and multimedia presentations.

E. Creative Strategy & Campaign Execution

- Understand campaign briefs and translate marketing objectives into effective visual concepts.
- Research design trends, competitor campaigns, and creative approaches relevant to higher education.
- Suggest cutting-edge ideas to improve the university's digital presence and brand positioning.
- Develop multiple creative variations for A/B testing and campaign optimization.
- Ensure designs are audience-focused, visually appealing, and aligned with campaign objectives.

F. Team Coordination & Quality Control

- Coordinate with the marketing, admissions, social media,



video editing, web development, and SEO teams.
- Manage multiple design projects and prioritize work according to business requirements.
- Review creative briefs, incorporate feedback, and ensure timely completion of assignments.
- Maintain organized design files, templates, and brand assets.
- Review final creatives for accuracy, spelling, layout, resolution, and brand compliance before release.

3. Required Qualifications

- Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a related field.
- Relevant professional experience of 4–7 years in graphic design, preferably in digital marketing, education, or a corporate environment.
- A strong portfolio demonstrating creativity, visual storytelling, campaign design, and branding expertise.

4. Technical Skills

The candidate should have proficiency in:

- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- CorelDRAW, where required
- Canva and other digital design tools
- Adobe After Effects or equivalent motion graphics tools, preferably
- AI-assisted design tools and image-generation workflows
- Understanding of digital advertising formats, print specifications, and responsive creative requirements

5. Essential Competencies

- Strong creative thinking and visual communication skills.
- Excellent understanding of typography, colour theory, composition, and layout.
- Ability to translate marketing briefs into effective creative concepts.
- Strong attention to detail and quality consciousness.
- Excellent time management and multitasking abilities.
- Ability to work independently and collaboratively.
- Openness to feedback and continuous learning.
- Understanding of branding and audience behaviour.

Work Location: In person

📌 Senior Graphic Designer (Sahibzada Ajit Singh Nagar)
🏢 Guru Kashi University
📍 Sahibzada Ajit Singh Nagar