Key Responsibilities

Define brand positioning, architecture, audiences, value propositions, messaging and tone; conduct

customer and competitor research; create brand guidelines; direct campaigns, founder branding,

product launches and storytelling; ensure consistency across marketing and sales materials.

Expected Deliverables / KPIs

- Approved positioning and messaging framework
- Brand guideline document
- Quarterly campaign roadmap
- Consistent communication across channels
- Defined audience personas
- Launch and content themes
- Improved brand recall, branded searches, direct traffic, engagement and share of voice
- Periodic brand audits.

Mandatory Skills

- Brand strategy
- Positioning
- Research
- Customer personas
- Messaging
- Storytelling
- Campaign planning
- Creative direction
- Content strategy
- Presentation
- Stakeholder and agency management
- Understanding of technology and SaaS brands

Pay: ₹15,000.00 - ₹60,000.00 per month

Benefits:

- Adaptable schedule
- Leave encashment
- Paid sick time

Work Location: In person

📌 Brand Manager (Vastral)
🏢 ThinkTanker
📍 Vastral