Key Responsibilities

A. Sales Target Achievement

- Achieve monthly, quarterly, and annual sales targets for the assigned cluster.
- Develop district-wise, distributor-wise, and product-wise sales plans.
- Monitor daily sales performance and take corrective action to address shortfalls.
- Drive primary sales to distributors and secondary sales from distributors to retailers.
- Ensure growth across all product categories, with special focus on new launches and priority products.
- Identify opportunities to improve sales volume, product mix, and market share.

B. Distributor Management

- Manage and develop the existing distributor network across Kollam and Thiruvananthapuram.
- Identify and appoint new distributors in uncovered or underperforming territories.
- Monitor distributor sales, stock availability, billing, collections, and market servicing.
- Ensure adequate distributor working capital, stock holding, and product availability.
- Review distributor profitability, performance, and business potential.
- Maintain strong relationships with distributors and resolve operational issues promptly.
- Ensure compliance with company policies on credit limits, schemes, pricing, and trade terms.

C. Market Coverage and Distribution Expansion

- Expand retail outlet coverage across urban, semi-urban, and rural markets.
- Identify current markets, towns, retail outlets, and potential business opportunities.
- Improve numeric distribution and product availability at retail outlets.
- Ensure effective route planning and beat coverage by the sales team.
- Monitor productive calls, outlet productivity, order conversion, and repeat purchases.




- Strengthen the company's presence in existing and untapped markets.

D. Sales Team Management

- Supervise and guide Territory Sales Managers, Territory Sales Executives, Sales Officers, and other assigned field staff.
- Allocate territories, sales targets, and distributor responsibilities.
- Conduct regular field visits with sales personnel and distributors.
- Monitor attendance, field activity, outlet coverage, productivity, and reporting discipline.
- Coach team members on product knowledge, negotiation, selling techniques, and distributor management.
- Identify training needs and support performance improvement.
- Review team performance regularly and recommend appropriate corrective actions.

E. Collections and Credit Control

- Monitor distributor outstanding balances and collection schedules.
- Ensure collections are made within approved credit terms.
- Follow up on overdue payments and coordinate with Finance and Accounts.
- Prevent unauthorized credit extensions and overdue accumulation.
- Review distributor credit limits and escalate payment risks.
- Ensure compliance with company procedures for outstanding control.

F. Stock, Returns and Product Management

- Monitor distributor stock levels and ensure availability of fast-moving products.




- Coordinate with distributors and internal teams to avoid stock-outs and excess inventory.
- Ensure proper rotation of stock using FIFO/FEFO, as applicable.
- Monitor expiry, damaged goods, sales returns, and non-moving stock.
- Coordinate timely replacement or settlement of eligible returns according to company policy.
- Ensure appropriate storage and handling of food products at distributor premises.
- Gather market feedback on product quality, packaging, pricing, and competitor activity.

G. Market Intelligence and Business Development

- Track competitor products, pricing, schemes, promotions, and market activities.
- Identify new business opportunities and recommend suitable sales strategies.
- Develop plans for improving sales in low-performing territories.
- Support the introduction of new products and promotional campaigns.
- Build relationships with key retailers, wholesalers, and other relevant trade partners.
- Submit actionable market intelligence and competitor reports to management.

H. Reporting and Review

- Prepare daily, weekly, and monthly sales performance reports.
- Review target versus achievement by district, distributor, territory, product, and salesperson.
- Monitor primary sales, secondary sales, collections, outlet coverage, and stock position.
- Conduct regular distributor and sales team review meetings.
- Submit monthly business reviews and action plans to the reporting manager.
- Maintain accurate sales data and ensure timely submission of reports through the prescribed systems.

Pay: ₹48,000.00 - ₹50,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Cluster Head-Sales (Thiruvananthapuram)
🏢 Devon foods
📍 Thiruvananthapuram