Job Summary

We are looking for a results-oriented Performance Marketing Specialist to manage paid advertising campaigns, drive customer acquisition, and improve revenue through data-driven marketing strategies. The ideal candidate should have hands-on experience with Meta Ads and Google Ads, along with a solid understanding of campaign optimization, conversion tracking, and performance analysis.

Key Responsibilities

* Plan, manage, and optimize Meta Ads and Google Ads campaigns.

* Drive customer acquisition, online sales, qualified website traffic, and conversions.

* Monitor key performance metrics, including ROAS, CAC, CPA, CTR, CPC, and conversion rates.

* Manage campaign budgets efficiently to maximize profitability and return on ad spend.

* Optimize audiences, ad creatives, campaign structures, bidding strategies, and landing pages.

* Conduct A/B testing across ad copy, creatives, audiences, offers, and landing pages.

* Implement and monitor conversion tracking using tools such as Meta Pixel,



Google Analytics, and Google Tag Manager.

* Develop retargeting and remarketing campaigns to improve conversions and customer retention.

* Collaborate with creative, content, and marketing teams to develop high-performing campaigns.

* Prepare regular performance reports and provide actionable recommendations for improvement.

Required Skills and Qualifications

* 3–5 years of hands-on experience in performance marketing or paid digital advertising.

* Strong practical knowledge of Meta Ads Manager and Google Ads.

* Experience managing campaigns focused on sales, leads, conversions, or revenue.

* Proficiency in Excel or Google Sheets and marketing analytics.

* Ability to manage multiple campaigns and budgets effectively.

Pay: ₹60,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Performance Marketer (Gurugram)
🏢 WiseLife
📍 Gurugram