Business Development Executive (BDE) – Territory Sales

Company: Cali Labs Pvt. Ltd.
Industry: Testing, Calibration & Laboratory Services
Position: Business Development Executive – Territory Sales
Locations: Bhopal | Indore | Nagpur | Ahmedabad | Lucknow | Jaipur | Hyderabad
Employment Type: Full-Time
Work Mode: Field / Territory Sales

Key Responsibilities:

- Identify and develop new business opportunities within the assigned territory.
- Generate leads through Cold calling, Field visits, References, LinkedIn, Email campaigns, Industry directories, Local industrial networks, etc.
- Convert prospects into regular testing/calibration customers.
- Develop long-term relationships with existing and new clients.
- Prepare a territory-wise database of potential customers.
- Regularly visit industries, factories, laboratories, hotels, restaurants, institutions and other potential clients.
- Map major industrial areas and identify high-potential accounts.
- Plan daily, weekly and monthly field visits.
- Maintain proper records of enquiries, visits, proposals and conversions.
- Identify the right decision-maker within each organization.
- Introduce Cali Labs and understand the customer's testing/calibration requirements.
- Understand the customer's current laboratory/testing arrangement.
- Obtain samples/enquiries wherever applicable.
- Coordinate with the technical team for test selection and quotations.
- Follow up until conversion.
- Achieve assigned monthly, quarterly and annual sales targets.
- Maintain a healthy sales pipeline and Increase repeat business from existing customers.
- Identify cross-selling and upselling opportunities.
- Follow up on outstanding payments in coordination with the accounts team.




- Submit regular sales reports to management.Understand customer satisfaction and resolve basic service-related concerns.

Educational Qualification

Preferred:

- B.Sc./M.Sc., Food Technology, BBA/MBA – Sales/Marketing, B.Tech./M.Tech.
- Any relevant graduation with strong B2B sales capability

Experience

- 1–3 years of B2B sales/business development experience preferred.
- Experience in laboratory testing, food testing, FMCG, pharma, nutraceutical, agriculture or analytical services will be an advantage.

Required Skills

- Excellent communication skills
- Good Hindi and English communication
- Strong convincing and negotiation skills
- Lead generation and cold calling
- Client handling
- Presentation skills
- B2B sales knowledge
- Territory management
- Basic understanding of laboratory testing services
- MS Excel, Word and Email
- CRM/reporting skills
- Good follow-up ability
- Target-oriented approach
- Willingness to travel

Field Requirement

Two-wheeler and valid driving licence preferred/required for territory sales roles, depending on the assigned location.

What Cali Labs Offers

- Fixed salary + performance-based incentives
- Travel allowance as per company policy
- Opportunity to work with a NABL-accredited testing and calibration laboratory
- Exposure to Food, Agriculture, FMCG, Pharma, Nutraceutical and other industries
- Growth opportunities in B2B sales and business development
- Opportunity to develop a strong industrial client network
- Training on laboratory testing and calibration services

Share Resume:

[email protected]

+91-XXXXXXXXXX

Pay: From ₹15,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance

Work Location: Hybrid remote in Bhopal, Madhya Pradesh

📌 Business Development Executive (BDE) (Bhopal)
🏢 Cali-Labs
📍 Bhopal