Company: Route Upskill Academy
Location: Kozhikode, Kerala
Employment Type: Full-time
Experience: 5+ Years
Department: Performance Marketing & Growth

About Route Upskill Academy

Route Upskill Academy is a professional skill-development and career training institution offering industry-oriented programs in Data Analytics, Accounting & Finance, and Logistics & Supply Chain Management. We focus on practical training and helping students build successful careers.

About the Role

We are looking for a data-driven Senior Performance Marketing Specialist with at least 5 years of hands-on experience in Meta Ads and Google Ads. The candidate will be responsible for managing paid advertising campaigns, generating quality student leads, optimising marketing performance, and driving admission growth.

Key Responsibilities

- Plan, execute, and optimise campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Manage lead generation, search, display, YouTube, remarketing, and conversion campaigns.
- Conduct audience research, keyword analysis, competitor analysis, and A/B testing.
- Monitor and optimise cost per lead (CPL), cost per acquisition (CPA), conversion rates, and ROAS.
- Analyse campaign data and identify opportunities to improve lead quality and admission conversions.
- Develop performance dashboards and reports using Looker Studio, Excel, or Google Sheets.
- Track marketing KPIs, advertising budgets, qualified leads, and cost per admission.
- Optimise landing pages, lead forms, creatives, and conversion funnels.




- Coordinate with the sales and admission counselling teams to improve lead follow-up and conversion rates.
- Develop data-driven marketing strategies to increase enrolments and achieve business targets.
- Prepare weekly and monthly campaign performance reports with actionable recommendations.
- Stay updated on advertising trends, platform changes, and performance marketing best practices.

Required Skills & Qualifications

- Minimum 5 years of hands-on experience in performance marketing.
- Strong expertise in Meta Ads Manager and Google Ads.
- Proven experience in lead generation, paid campaign optimisation, and conversion tracking.
- Robust analytical skills and the ability to interpret marketing data.
- Experience with Google Analytics 4, Google Tag Manager, conversion tracking, and remarketing.
- Proficiency in Excel, Google Sheets, and reporting dashboards.
- Excellent budgeting, campaign management, and problem-solving skills.
- Experience in education, EdTech, training, or lead-generation businesses is an advantage.
- Ability to work independently and deliver measurable marketing results.

Key Performance Indicators (KPIs)

- Quality and volume of leads generated.
- Cost per lead and cost per qualified lead.
- Cost per admission and lead-to-admission conversion rate.
- Advertising budget utilisation and campaign ROI/ROAS.
- Achievement of monthly lead generation and admission targets.

Pay: ₹30,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Senior Performance Marketing Specialist (Kozhikode)
🏢 WE CAN SOCIAL INNOVATORS
📍 Kozhikode