About the Role

Workowon is looking for a creative Social Media Executive who understands social media trends, content creation, audience engagement, and brand storytelling.

You'll be responsible for building Workowon's social media presence, creating engaging content, and communicating the platform's value to job seekers, professionals, recruiters, and businesses.

We need someone who can turn ideas into content that people actually want to watch, read, share, and engage with.

Key Responsibilities

- Manage Workowon's social media accounts, including Instagram, LinkedIn, Facebook, and other relevant platforms.
- Develop and maintain a monthly social media content calendar.
- Research trends, audience interests, competitor activities, and relevant industry topics.
- Create content ideas for Reels, carousels, static posts, stories, and short-form videos.
- Write engaging captions, hooks, headlines, and calls to action.
- Coordinate with designers, video editors, and other team members to execute content.
- Create basic graphics and short-form videos using Canva or similar tools, where required.
- Publish content consistently and manage community engagement.
- Respond to relevant comments and messages in line with the brand's communication guidelines.
- Track reach, impressions, engagement, follower growth, profile visits, and website traffic.
- Analyse content performance and recommend improvements.
- Collaborate with the marketing team on campaigns, product launches, and promotional activities.

Required Skills

- Strong understanding of Instagram and LinkedIn content formats.
- Excellent copywriting and creative thinking.




- Knowledge of social media trends and audience behaviour.
- Basic understanding of content analytics and performance metrics.
- Familiarity with Canva, CapCut, or similar creative tools.
- Ability to plan content independently and meet deadlines.
- Good written communication skills.

Preferred Skills

- Experience creating content for startups, technology brands, career platforms, or consumer apps.
- Basic knowledge of SEO, hashtags, and social media discoverability.
- Familiarity with Meta Business Suite.
- Experience coordinating influencer collaborations.

Eligibility

- Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field is preferred.
- Candidates with relevant portfolios or practical experience may apply regardless of their degree.
- Freshers with solid creative skills and an understanding of social media are welcome.

Key Performance Indicators (KPIs)

- Consistency and quality of content publishing.
- Engagement rate and meaningful audience interactions.
- Reach among relevant target audiences.
- Growth in relevant followers and community participation.
- Website traffic and sign-ups attributable to social media.
- Content performance against campaign objectives.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Flexible schedule

Ability to commute/relocate:

- Naraina, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

- Video editing: 1 year (Required)
- Social media management: 1 year (Required)
- Graphic design: 1 year (Required)

Work Location: In person

📌 Social Media Executive (Naraina)
🏢 Khoj Evolutions
📍 Naraina