- Develop and implement innovative advertising campaigns on Amazon Ads to promote products, increase brand visibility, and drive sales.
- Collaborate with creative and marketing teams to create engaging ad content that attracts target audiences and improves customer engagement.
- Monitor campaign performance using key metrics such as impressions, clicks, click-through rate (CTR), advertising cost of sales (ACoS), and return on ad spend (ROAS).
- Analyze campaign data and optimize advertising strategies, keyword targeting, bids, and budgets to improve performance and maximize return on investment.
- Conduct keyword research and competitor analysis to identify growth opportunities and enhance product discoverability on Amazon.
- Continuously test and refine advertising campaigns to improve conversion rates, reduce advertising costs, and achieve business objectives.