Job Description: Meta Performance Marketing Executive – B2C & B2B

Job Title: Meta Performance Marketing Executive
Job Type: Full-time
Location: Mohali, Punjab
Salary: Based on experience and skill set

About the Role

We are looking for a data-driven and performance-focused Meta Ads Executive to plan, execute, and optimize paid advertising campaigns across Facebook and Instagram for both B2C and B2B businesses.

The ideal candidate should understand customer acquisition, lead generation, conversion optimization, audience targeting, and campaign analytics. You should be comfortable managing campaigns with different objectives, from driving product sales and building brand awareness to generating qualified B2B leads.

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns on Meta Ads Manager (Facebook and Instagram).
- Manage B2C campaigns focused on product sales, website conversions, customer acquisition, and retargeting.
- Run B2B campaigns focused on lead generation, qualified inquiries, and business opportunities.
- Conduct audience research, competitor analysis, and campaign planning.
- Develop and test different ad creatives, copy, hooks, audiences, and campaign structures.
- Monitor and optimize key performance metrics, including CPM, CTR, CPC, CPL, CPA, ROAS, and conversion rates.
- Manage campaign budgets efficiently to achieve business targets.
- Set up and monitor Meta Pixel, Conversions API, and conversion tracking in collaboration with the relevant team.
- Build retargeting campaigns and develop strategies for cold, warm, and existing audiences.
- Coordinate with designers, video editors, and content teams to develop high-performing ad creatives.




- Analyze campaign performance and prepare regular reports with actionable insights.
- Identify opportunities to scale successful campaigns while controlling acquisition costs.
- Work with sales teams to improve B2B lead quality and track leads through the sales funnel.

Required Skills & Qualifications

- Hands-on experience running campaigns through Meta Ads Manager.
- Understanding of both B2C customer acquisition and B2B lead generation.
- Strong knowledge of campaign objectives, audience targeting, retargeting, and conversion optimization.
- Ability to analyze campaign data and make decisions based on performance.
- Experience with A/B testing for creatives, audiences, copy, and landing pages.
- Understanding of marketing funnels, landing pages, and conversion tracking.
- Familiarity with Meta Pixel, Conversions API, GA4, and UTM tracking.
- Solid analytical, problem-solving, and communication skills.
- Ability to manage multiple campaigns and budgets simultaneously.

Preferred Experience

- Experience working with D2C, consumer brands, e-commerce, or other B2C businesses.
- Experience generating B2B leads for service businesses, agencies, SaaS, or other business offerings.
- Understanding of lead qualification, CRM integration, and sales funnel optimization.
- Experience scaling campaigns while maintaining target CPL, CPA, or ROAS.
- A portfolio of campaigns with measurable results and performance data.





Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Cost per qualified lead (CPQL) and cost per lead (CPL).
- Customer acquisition cost (CAC) and return on ad spend (ROAS).
- Lead-to-customer conversion rate.
- Campaign conversion rates and creative performance.
- Budget utilization and profitable campaign scaling.
- Quality and consistency of reporting and optimization.

Targets will depend on the business model, budget, product economics, and campaign objectives.

What We’re Looking For

- A performance marketer who focuses on business outcomes, not just clicks and impressions.
- Someone who understands the difference between B2C sales campaigns and B2B lead-generation campaigns.
- Someone who can interpret data, identify problems, and take action independently.
- Someone who experiments with creatives and audiences instead of relying on a single campaign strategy.
- Someone who takes ownership of campaign performance and continuously looks for ways to improve results.

How to Apply

Interested candidates should share their resume along with examples of Meta Ads campaigns they have managed.

Candidates should ideally provide:

- Campaign objectives and business category.
- Monthly ad spend managed.
- Results achieved, such as CPL, CPA, ROAS, or qualified leads generated.
- Examples of campaign optimization and scaling decisions.

Practical experience is preferred over certifications alone. Candidates should be able to explain their campaign strategy, the results achieved, and the decisions they made to improve performance.

SEND US YOUR RESUME AT: +91-XXXXXXXXXX

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Meta Performance Marketer (Sahibzada Ajit Singh Nagar)
🏢 Equal Parts
📍 Sahibzada Ajit Singh Nagar