Here’s a professional Job Description (JD) for Digital Marketing Campaign Management and Lead Management, suitable for a job posting or recruitment.

Job Description: Digital Marketing Campaign & Lead Management Executive

Job Title: Digital Marketing Campaign & Lead Management Executive

Department: Marketing

Experience: 1–2 years

Job Type: Full-time

Job Summary

We are looking for a motivated and detail-oriented Digital Marketing Campaign & Lead Management Executive to plan, execute, monitor, and optimize digital marketing campaigns while managing leads throughout the customer acquisition process. The candidate will work closely with the marketing and sales teams to generate quality leads, improve conversion rates, and support business growth.

Key Responsibilities1. Digital Marketing Campaign Management

- Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn, and other relevant platforms.
- Assist in developing campaign strategies to increase brand awareness, website traffic, and lead generation.
- Create and coordinate marketing content, advertisements, and promotional activities.
- Monitor campaign performance and optimize campaigns based on key performance indicators (KPIs).
- Track campaign metrics such as impressions, clicks, click-through rate (CTR), cost per lead (CPL), and return on investment (ROI).
- Conduct audience research, competitor analysis, and A/B testing to improve campaign effectiveness.
- Prepare campaign performance reports and recommend improvements.

2. Lead Management





- Generate leads through digital marketing campaigns, landing pages, websites, social media, and other online channels.
- Collect, organize, update, and maintain lead information in CRM systems or spreadsheets.
- Qualify and categorize leads based on their requirements, interests, and potential to convert.
- Assign leads to the appropriate sales representatives and ensure timely follow-ups.
- Track lead status throughout the sales funnel, from initial inquiry to conversion.
- Coordinate with the sales team to improve lead quality and conversion rates.
- Maintain accurate lead databases and prepare regular lead generation and conversion reports.
- Follow data privacy guidelines while handling customer information.

3. Reporting and Coordination

- Analyze campaign results and lead conversion performance.
- Identify opportunities to reduce marketing costs and improve lead quality.
- Coordinate with sales, content, and design teams to achieve marketing objectives.
- Maintain campaign calendars, lead tracking sheets, and performance dashboards.

Required Skills

- Basic understanding of digital marketing concepts and lead generation.
- Knowledge of Google Ads, Meta Ads Manager,



and social media marketing.
- Familiarity with CRM tools such as HubSpot, Zoho CRM, or Salesforce is an advantage.
- Basic knowledge of Google Analytics 4 (GA4), Excel, or Google Sheets.
- Robust communication, analytical, organizational, and follow-up skills.
- Ability to manage multiple campaigns and prioritize tasks.
- Willingness to learn new marketing tools and technologies.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.
- Relevant certifications or practical experience in digital marketing are an advantage.
- Freshers with relevant skills, internships, or project experience may apply.

Key Performance Indicators (KPIs)

- Number of leads generated.
- Cost per lead (CPL).
- Lead quality and qualification rate.
- Lead-to-customer conversion rate.
- Campaign engagement and click-through rate.
- Return on advertising spend (ROAS) and overall campaign ROI.
- Timeliness of lead follow-ups and accuracy of CRM records.

Expected Outcome

The successful candidate will help the organization run effective digital marketing campaigns, generate quality leads, maintain an organized lead management process, and contribute to business growth through improved customer acquisition and conversion rates.

I can also tailor this JD for a fresher, experienced candidate, internship, or a specific company if needed.

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing Marketing (Nagpur)
🏢 Brainz1 Techub
📍 Nagpur