Conducting medical screening camps.
Coordinating with marketing team and counseling exposture

To lead camp team

Coordinate with patients

Responsible for conversion

1. Key Roles and ResponsibilitiesA. Eye Camp Planning and Execution

- Plan and organize eye screening camps in rural and urban areas.
- Identify suitable locations such as schools, colleges, factories, companies, communities, and villages.
- Coordinate with local leaders, NGOs, corporate organizations, educational institutions, and community associations.
- Prepare monthly and annual eye camp schedules.
- Obtain necessary permissions and approvals for conducting camps.
- Ensure availability of doctors, optometrists, technicians, camp staff, equipment, and medicines.
- Ensure proper arrangements for patient registration, vision screening, refraction, and preliminary eye examinations.

B. Marketing and Business Development

- Identify new opportunities to conduct eye camps and increase patient referrals.
- Develop relationships with corporate companies, industries, schools, colleges, and other institutions.
- Promote hospital services, including cataract surgery, refractive procedures, retina care, glaucoma treatment, and other ophthalmic services.
- Generate leads through field visits, telephone calls, networking, and local marketing activities.
- Develop referral networks with general practitioners, community health workers, and local organizations.
- Support digital marketing, promotional campaigns, banners, brochures, and awareness activities.

C. Patient Conversion and Follow-up

- Ensure systematic follow-up of patients identified during eye camps.
- Coordinate with the hospital appointment team to schedule consultations.
- Follow up with patients advised to undergo cataract surgery or other treatments.
- Monitor the number of patients referred from camps who visit the hospital.
- Coordinate patient transportation, where applicable, according to hospital policy.




- Maintain patient communication and improve conversion from screening to consultation and treatment.

D. Team Management

- Allocate camp locations and responsibilities to field marketing executives.
- Monitor daily field visits and camp activities.
- Conduct regular team meetings to review performance.
- Train marketing staff in camp planning, communication, patient counselling, and lead generation.
- Monitor attendance, productivity, and target achievement.
- Coordinate with doctors, optometrists, nursing staff, operations, and patient care teams.

E. Budget and Resource Management

- Prepare camp-wise and monthly marketing budgets.
- Monitor expenses for transportation, publicity, equipment, refreshments, and other approved requirements.
- Ensure efficient utilization of manpower and camp resources.
- Obtain prior approval for camp-related expenditure.
- Prepare cost-benefit analysis and evaluate the effectiveness of each camp.

F. Reporting and Documentation

- Maintain camp-wise patient registration and screening records.
- Prepare daily, weekly, and monthly camp performance reports.
- Track patient referrals, hospital visits, surgeries, and revenue generated from camps.
- Maintain a database of institutions, companies, villages, contacts, and previous camps.
- Submit reports to management within the prescribed timelines.
- Ensure patient records are handled confidentially and in accordance with hospital policy.

G. Quality and Compliance

- Ensure camps are conducted according to hospital protocols and applicable requirements.
- Coordinate with qualified clinical personnel for screening and referral decisions.
- Ensure patient consent, appropriate documentation, and confidentiality.




- Verify that equipment and screening materials are available and functional.
- Collect feedback from patients and host organizations.
- Maintain the hospital's reputation through professional conduct and ethical marketing.

2. Key Performance Indicators (KPIs)

The following KPIs can be used to evaluate the Camp Marketing Manager.

KPI

Measurement

Number of eye camps

Camps conducted per month

Total patients screened

Number of patients screened per camp/month

New camp tie-ups

New schools, companies, and institutions

Hospital referral rate

Patients visiting the hospital ÷ patients referred

Surgery conversion rate

Patients undergoing surgery ÷ patients advised surgery

Revenue generation

Revenue attributable to camp referrals

Cost per patient screened

Total camp expenditure ÷ patients screened

Follow-up completion

Percentage of identified patients contacted

Team productivity

Target achievement by field executives

Customer satisfaction

Patient and host organization feedback

Targets should be fixed based on the hospital's location, available resources, camp type, and historical performance.

3. Daily, Weekly, and Monthly Activities

Daily activities

- Review scheduled camps and field staff attendance.
- Monitor camp execution and patient registration.
- Follow up on patient referrals and appointments.
- Update daily activity and expense reports.

Weekly activities

- Review camp performance and referral conversion.
- Visit prospective institutions and corporate clients.
- Review pending patient follow-ups.
- Conduct team review meetings and plan upcoming camps.

Monthly activities

- Prepare the camp marketing plan and budget.
- Review KPIs, referrals, surgeries, and revenue.
- Identify new business opportunities.
- Submit a consolidated performance report to management.

Call: +91-XXXXXXXXXX

Job Type: Full time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Camp Coordinator (Marketing) - Eye Hospital (Saravanampatti,Coimbatore)
🏢 Lotus Eye Hospital & Institute Ltd ,Coimbatore
📍 Saravanampatti