The Public Relations Officer (PRO) will be responsible for enhancing the visibility, reputation, and public image of the College through strategic communication, media relations, brand building, and stakeholder engagement. The role involves promoting the College’s academic achievements, institutional initiatives, events, faculty accomplishments, student achievements, and social contributions to strengthen its presence among the public, prospective students, parents, alumni, industry partners, and the wider educational community.

2. Key Roles and Responsibilities

A. Public Relations and Image Building

- Develop and implement strategies to improve the College’s public visibility and institutional reputation.
- Build and maintain positive relationships with media houses, journalists, educational institutions, industry representatives, and other relevant stakeholders.
- Identify opportunities to position the College positively through media coverage, public engagement, and institutional collaborations.
- Ensure consistent communication of the College’s vision, values, achievements, and initiatives.

B. Media Relations and Publicity

- Establish and maintain contacts with newspapers, magazines, television channels, digital media platforms, and local media representatives.
- Prepare and distribute press releases, media notes, event announcements, feature articles, and institutional news.
- Coordinate media coverage for College events, academic programmes, conferences, seminars, celebrations, and other important occasions.
- Facilitate interviews, media interactions, and coverage of faculty members, students, and institutional leaders, wherever appropriate.
- Monitor media coverage and maintain a record of published news and publicity.

C. Digital Visibility and Content Promotion

- Coordinate with the College’s website and social media teams to promote institutional achievements, events, initiatives, and important announcements.
- Identify opportunities to improve the College’s digital presence and reach through relevant online platforms.
- Ensure that approved content, photographs, videos, and news updates are shared accurately and in a timely manner.
- Work with the relevant departments to develop engaging promotional content highlighting the College’s strengths and unique initiatives.

D. Institutional Branding and Outreach





- Strengthen the College’s brand identity through consistent and professional communication across publicity materials and external platforms.
- Coordinate the preparation of institutional profiles, brochures, presentations, newsletters, media kits, and other promotional materials.
- Identify suitable platforms, events, educational forums, and community initiatives where the College can gain greater visibility.
- Support outreach initiatives aimed at prospective students, parents, alumni, corporate organisations, and the wider community.
- Explore opportunities for institutional partnerships, collaborations, and participation in relevant public events.

E. Internal Coordination and Achievement Documentation

- Coordinate with academic departments, administrative offices, placement, admissions, student clubs, IQAC, and other relevant units to collect verified information about achievements and activities.
- Maintain a calendar of important institutional events, publicity opportunities, and communication activities.
- Ensure that noteworthy achievements of students, faculty, departments, and the institution are identified and publicised promptly.
- Develop a systematic repository of press releases, media clippings, photographs, videos, and publicity records.

F. Reputation Management

- Monitor public perception, media mentions, and relevant online discussions concerning the College.
- Bring any negative publicity, reputational concerns, or sensitive external communication to the attention of the Principal and Management.
- Assist in preparing appropriate responses to media queries and public concerns, subject to institutional approval.
- Ensure that all external communication is accurate, professional, confidential where required, and aligned with the College’s policies.

G. Reporting and Performance Monitoring

- Submit periodic reports on media coverage, publicity activities, outreach initiatives, and institutional visibility.
- Maintain records of media mentions, publications, engagement outcomes,



and other measurable publicity achievements.
- Recommend new initiatives to strengthen the College’s public image and expand its reach.

3. Qualifications and Experience

- Bachelor’s degree in Public Relations, Mass Communication, Journalism, Marketing, English, or a related discipline. A relevant postgraduate qualification will be an added advantage.
- Relevant experience in public relations, media coordination, corporate communications, institutional branding, or a similar role.
- Experience working with print media, digital media, content development, and external stakeholders will be preferred.
- Experience in an educational institution or a comparable organisation will be an advantage.

4. Skills and Competencies

- Excellent written and verbal communication skills in English.
- Strong interpersonal, networking, and relationship-building abilities.
- Good drafting, editing, presentation, and content-development skills.
- Ability to coordinate with multiple departments and external stakeholders.
- Understanding of media relations, institutional branding, and digital publicity.
- Solid organisational skills, initiative, and attention to detail.
- Ability to manage multiple assignments and meet deadlines.
- Professional conduct, discretion, and sound judgement when handling sensitive matters.

5. General Expectations

- Represent the College professionally in all external interactions.
- Obtain the necessary approval before issuing official statements, sharing sensitive information, or making commitments on behalf of the institution.
- Work in close coordination with the Principal, Management, and relevant departments to ensure that publicity activities align with institutional priorities.
- Take proactive initiatives to identify opportunities for positive publicity rather than limiting the role to event-based announcements.
- Uphold the reputation, values, and professional standards of the College.

Overall Objective: To establish and strengthen the College’s public identity, improve its visibility and reputation, and ensure that its achievements, initiatives, and contributions receive appropriate recognition among relevant audiences.

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

- Food provided
- Health insurance
- Paid sick time
- Paid time off

Work Location: In person

📌 Public Relation Officer (Chennai)
🏢 Shasun Jain College for Women
📍 Chennai