Job Summary

To develop and implement effective marketing strategies, enhance brand awareness, increase market reach, and drive business growth through ATL, BTL, digital marketing, promotional activities, and strategic brand management.

Key Responsibilities

1. Marketing Strategy & Planning Develop and execute marketing strategies aligned with business objectives. Prepare annual, quarterly, and monthly marketing plans. Conduct market research, competitor analysis, and identify new business opportunities. Monitor market trends and customer requirements.

2. ATL Marketing (Above The Line) Plan and execute ATL marketing campaigns. Manage newspaper advertisements, television, radio, outdoor advertising, and other mass media promotions. Coordinate brand campaigns, media planning, and advertising activities. Monitor campaign effectiveness and brand visibility.

3. BTL Marketing (Below The Line) Plan and execute BTL marketing activities to improve customer engagement. Organize dealer meets, promotional events, exhibitions, trade shows, and customer interaction programs. Manage dealer branding, shop branding, site branding, banners, posters, and promotional materials. Develop and implement market activation activities.

4. Digital Marketing Plan and execute digital marketing campaigns across social media and online platforms. Manage social media content, digital advertisements, and brand communication. Coordinate website updates, online promotions, and digital campaigns. Monitor digital marketing performance and generate reports.

5. Brand Management Develop and maintain strong brand positioning and brand awareness. Ensure consistency in brand identity and communication.



Coordinate the development of marketing materials, brochures, presentations, and promotional content. Implement strategies to strengthen brand recognition and customer loyalty.

6. Sales & Market Development Support the sales team through marketing initiatives and promotional activities. Identify recent markets and business development opportunities. Coordinate with dealers, distributors, customers, and business partners. Develop marketing strategies to improve market penetration and sales growth.

7. Marketing Campaigns & Events Plan and execute product launches, promotional campaigns, and marketing events. Coordinate with advertising agencies, vendors, designers, and media partners. Ensure timely execution of marketing activities. Evaluate campaign performance and effectiveness.

8. Team Management & Coordination Lead and manage the marketing team. Allocate responsibilities and monitor team performance. Coordinate with internal departments and external agencies. Ensure smooth execution of marketing plans and activities.

9. Budget & Reporting Prepare and manage marketing budgets. Monitor marketing expenses and campaign ROI. Prepare monthly marketing reports and performance analysis. Present marketing activities, achievements, and plans to management. Key Performance Indicators (KPIs) Brand awareness and market visibility. ATL and BTL campaign effectiveness. Digital marketing performance. Market development and customer engagement. Marketing budget utilization. Campaign execution and ROI. Sales support and lead generation. Team performance and productivity.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Branding Executive (Coimbatore)
🏢 Kiscol Group of Companies
📍 Coimbatore