Job Description: Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing

Experience: 2 Years

Job Type: Full time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage the company’s online presence, generate leads, and promote products and services through digital platforms.

Key Responsibilities

- Social Media Management: Manage company profiles on Instagram, Facebook, LinkedIn, and other social media platforms.
- Content Creation: Create engaging posts, captions, banners, reels, and promotional content.
- SEO: Optimize website content to improve search engine rankings and organic traffic.
- Digital Advertising: Assist in running Google Ads, Facebook Ads, and Instagram Ads campaigns.
- Lead Generation: Generate potential customer leads through online marketing activities.
- Website Management: Update website content, product details, blogs, and landing pages.
- Email Marketing: Prepare and send promotional emails and marketing campaigns.
- Performance Analysis: Monitor campaign performance, website traffic, engagement, and lead conversion.




- Market Research: Research competitors, industry trends, target audiences, and customer preferences.
- Reporting: Prepare regular reports on digital marketing activities and results.

Required Skills

- Knowledge of social media platforms and digital marketing strategies.
- Basic understanding of SEO and Google Ads.
- Good communication and content-writing skills.
- Creativity and analytical thinking.
- Knowledge of Canva, Google Analytics, and Meta Business Suite is an advantage.
- Ability to work independently and meet deadlines.

Educational Qualifications

- Graduate in Marketing, Business Administration, Commerce, or a related field.
- A digital marketing certification is an added advantage.

Key Performance Indicators (KPIs)

- Number of leads generated.
- Website traffic and search rankings.
- Social media reach and engagement.
- Advertising campaign performance.
- Conversion rates and marketing ROI.

Pay: From ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Ludhiana)
🏢 The Codes Adda
📍 Ludhiana