Indeed Job Title
Google Ads Campaign Specialist – Search, Performance Max & Display

Job Description
We are looking for a Google Ads Campaign Specialist to plan, set up, manage, and optimize advertising campaigns for multiple clients across Google Ads. The role focuses on campaign execution, keyword research, audience targeting, budget management, performance analysis, and continuous optimization to improve lead generation, conversions, and advertising efficiency.

The ideal candidate should have practical experience managing Google Ads campaigns in a digital marketing agency or Google Ads agency environment, understand how to optimize campaigns based on performance data, and be comfortable handling different client accounts, industries, and campaign objectives.

Key responsibilities include:

- Plan, create, launch, and manage Google Ads campaigns based on client objectives, target audiences, budgets, and expected outcomes
- Manage campaign types such as Search, Performance Max, Display, and Remarketing according to campaign requirements
- Conduct keyword research to identify relevant search terms, high-intent keywords, negative keywords, and opportunities to improve campaign targeting
- Structure campaigns, ad groups, keywords, assets, audiences, locations, and bidding strategies according to account requirements
- Write and optimize ad copy, headlines, descriptions, and other available ad assets to improve relevance and engagement
- Monitor campaign performance, including impressions, clicks, click-through rate (CTR), cost per click (CPC), conversions, cost per conversion, and advertising spend
- Optimize keywords, search terms, negative keywords, bidding strategies, budgets, targeting, and ad assets based on performance data
- Identify underperforming campaigns, irrelevant search traffic, budget inefficiencies,



and opportunities to improve lead quality or conversion performance
- Review search terms and campaign data regularly to reduce wasted spend and improve targeting accuracy
- Coordinate with website designers, developers, and internal teams to improve landing-page relevance, user experience, conversion tracking, and lead capture
- Check conversion tracking and work with the relevant technical team to investigate discrepancies or tracking issues
- Conduct A/B tests on ad messaging, campaign settings, targeting, and other suitable variables to identify optimization opportunities
- Manage multiple client accounts while maintaining campaign accuracy, budget control, reporting schedules, and optimization routines
- Prepare regular performance reports and communicate campaign results, insights, challenges, and recommended improvements to the relevant team or clients
- Stay updated with Google Ads features, campaign policies, platform changes, and optimization practices
- Work toward campaign objectives such as qualified leads, conversions, cost efficiency, and client performance goals without making unsupported performance guarantees

Experience
Minimum 6 months of practical Google Ads campaign management experience required. Experience must be gained in a Google Ads agency or digital marketing agency.

Who Can Apply

- Candidates with hands-on experience creating, managing, and optimizing Google Ads campaigns for clients




- Candidates who have worked in a Google Ads agency or digital marketing agency and understand client campaign management workflows
- Candidates familiar with Search campaigns, Performance Max, Display advertising, and Remarketing
- Candidates who can perform keyword research, search-term analysis, negative keyword management, and ad optimization
- Candidates who understand CPC, CTR, conversion tracking, cost per conversion, campaign budgets, and performance reporting
- Candidates who can analyze campaign data and make optimization decisions based on measurable results
- Candidates comfortable managing multiple client accounts, campaign priorities, and reporting requirements
- Candidates who understand the relationship between ad relevance, landing-page experience, conversion tracking, and lead quality
- Candidates with practical knowledge of Google Ads Editor, Google Analytics 4, Google Tag Manager, or Google Looker Studio will be preferred

Skills
Google Ads · Google Ads Campaign Management · PPC Advertising · Search Campaigns · Performance Max · Display Advertising · Remarketing · Keyword Research · Search Term Analysis · Negative Keywords · Ad Copywriting · Audience Targeting · Bid Strategy Optimization · Budget Management · CPC · CTR · Conversion Tracking · Cost Per Conversion · Campaign Optimization · Landing Page Relevance · Google Analytics 4 · Google Tag Manager · Google Ads Editor · Performance Reporting

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Versatile schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Google Ads Campaign Specialist (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad