About Nuacem AI

At Nuacem AI, we thrive on helping businesses connect with their customers when, where, and how they prefer. By leveraging personalized, data-driven insights, businesses can create the game-changing experiences that customers demand. Nuacem AI offers a cognitive customer engagement cloud platform designed to enhance customer experiences across text, voice, and video through its proprietary, advanced Whitebox NLU engine.

Job Summary

As a Digital Marketing Specialist at Nuacem AI, you will be responsible for executing and optimizing digital marketing strategies to promote the company’s products and strengthen its brand presence. You will work across multiple digital marketing channels, including SEO, social media, Google Ads, website content, and email marketing, to improve online visibility, generate leads, and achieve marketing goals.

Responsibilities and Duties

- Conduct website audits and recommend improvements to the overall website architecture.

- Review and analyze website traffic to generate actionable insights and identify growth opportunities.

- Manage technical SEO activities and identify and resolve website crawling and indexing issues.

- Collaborate with the content team to develop a content calendar and ensure timely content publishing.

- Apply knowledge of Core Web Vitals, XML sitemaps, and robots.txt.

- Develop and execute link-building strategies to acquire high-quality, authoritative backlinks.

- Execute and optimize email marketing, social media, display advertising, and other digital marketing campaigns.

- Support growth strategies, media planning, and brand visibility initiatives.

- Manage paid search campaigns, from media planning and execution to performance optimization.

- Develop and implement search and app-install campaigns, where applicable, using data-driven strategies to drive growth.





- Manage Google Tag Manager conversion tracking and attribution, including pixel and tag implementation, conversion settings, lookback windows, and custom variables.

- Optimize campaign targeting based on changing search trends and address client escalations effectively.

- Use tools such as Google Analytics, Google Search Console, Screaming Frog, HubSpot, and Hootsuite to monitor and improve digital marketing performance.

- Apply a strong understanding of marketing concepts, brand positioning, and brand communication.

- Analyze website and social media performance and recommend improvements.

- Improve and maintain search engine rankings for targeted keywords.

- Work toward quarterly and annual SEO traffic targets.

- Prepare weekly and monthly reports covering search engine results page (SERP) rankings, website traffic, lead generation, and campaign performance.

- Measure and report campaign performance against established goals, return on investment (ROI), and key performance indicators (KPIs).

Required Skills and Qualifications

- 3+ years of experience in digital marketing.

- Robust understanding of search engine algorithms, ranking factors, and SEO best practices.

- Hands-on experience with SEO tools and platforms, including Google Analytics and Google Tag Manager.

- Proficiency in WordPress and website analytics tools such as Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and Screaming Frog.

- Proven experience in planning, executing, and optimizing SEO campaigns and paid advertising campaigns, including Google Ads and LinkedIn Ads.

- Strong data analysis, reporting, and presentation skills.

- Ability to interpret campaign performance data and translate insights into actionable marketing strategies.

Job TItle: Digital Marketing Specialist

Job Type: Full Time

Job Location: Hyderabad

📌 Digital Marketing Specialist (Hyderabad)
🏢 Nuacem AI
📍 Hyderabad