Position: Marketing Manager
Department: Marketing

1. Job Summary

We are looking for an experienced and creative Marketing Manager to manage and strengthen the company's brand presence across digital platforms. The candidate should have hands-on experience in handling FMCG brands and be capable of planning and executing marketing strategies to increase brand awareness, customer engagement, and business growth.

2. Key Responsibilities

A. Digital Marketing

- Plan and execute digital marketing campaigns to promote the company's products and brands.
- Develop marketing strategies to increase online visibility and customer engagement.
- Monitor campaign performance and prepare marketing reports.
- Coordinate with internal teams and external agencies to execute marketing activities.

B. Search Engine Optimization (SEO)

- Improve website visibility and rankings on search engines such as Google.
- Conduct keyword research and optimize website content.
- Monitor website traffic, search rankings, and SEO performance.
- Identify opportunities to improve organic website traffic.

C. Social Media Marketing (SMM)

- Manage the company's social media platforms, including Instagram, Facebook, and LinkedIn, wherever applicable.
- Plan and maintain a social media content calendar.
- Coordinate the creation of posts, reels, videos, and other promotional content.
- Monitor engagement, audience growth, and social media campaign performance.

D. Website Management

- Manage and update website content, product information, banners, and promotional details.




- Coordinate with website developers and designers for updates and improvements.
- Monitor website performance and ensure a smooth user experience.
- Support website traffic growth and online brand visibility.

E. Brand Identity & Brand Management

- Maintain a consistent brand identity across digital platforms and marketing materials.
- Develop strategies to strengthen brand awareness and market positioning.
- Ensure consistency in brand communication, product presentation, and promotional campaigns.
- Work on marketing initiatives to improve customer recognition and brand recall.

3. Educational Qualification

- Graduate in Marketing, Business Administration, or a relevant field.
- Candidates with additional certifications in digital marketing will be preferred.

4. Experience Required

- Minimum 4 years of experience in marketing or a similar role.
- Must have experience handling FMCG brands during previous employment.
- Practical experience in SEO, SMM, digital marketing, website management, and brand building is required.

5. Required Skills

- Strong knowledge of digital marketing strategies and tools.
- Practical understanding of SEO, social media platforms, and website optimization.
- Creative thinking and strong brand management skills.
- Ability to analyse campaign performance and marketing data.
- Good communication, planning, and coordination skills.
- Ability to manage multiple marketing activities and meet deadlines.

6. Candidate Preference

- Candidates with hands-on FMCG brand management experience will be given preference.

Perks:

- Food provided
- Provident Fund

Work Location: In person

📌 Marketing Manager (Surat)
🏢 Jalpooree India
📍 Surat