About Simplified Startup

Simplified Startup is a digital marketing agency that helps businesses grow through search, content, and performance marketing. We run SEO, paid media, branding, web development, and lead generation for clients across a range of industries and locations.

We're building a search practice that reaches beyond traditional rankings - one that wins visibility in classic search results, answer boxes, and the new wave of AI-powered search. This role sits at the center of that effort.

Role Overview

We're hiring a Senior SEO / AEO / GEO Specialist to own organic visibility across every surface where our clients' customers search - from Google's classic results to featured snippets, voice assistants, and AI engines like ChatGPT, Perplexity, Gemini, and Google's AI Overviews.

This is a senior, hands-on role for someone who treats SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) as one connected discipline. You'll set the strategy and execute it: auditing sites, shaping content, earning authority, and measuring what actually moves the needle - leads, booked clients, and revenue, not vanity rankings.

You'll work across multiple client accounts and verticals, so you're comfortable switching context, prioritizing ruthlessly, and translating technical work into plain-English reporting that non-technical stakeholders trust. You bring at least three years of proven SEO experience and a working command of the full modern search stack.

Core SEO Responsibilities

Technical SEO

- Run full technical audits covering crawlability, indexation, site architecture, internal linking, canonicalization, redirects, and log-file analysis.
- Diagnose and fix Core Web Vitals (LCP, INP, CLS), mobile usability, and page-speed issues alongside developers.
- Own structured data and schema implementation (Organization, LocalBusiness, Article, FAQ, Product, Breadcrumb, and more) and validate it against current guidelines.
- Manage XML sitemaps, robots.txt, hreflang for multi-region sites, and JavaScript rendering concerns.

On-Page & Content SEO

- Conduct keyword research, intent mapping, and content-gap analysis to build topic clusters and pillar/hub structures.
- Optimize titles, meta descriptions, headings, and on-page copy for both users and search engines.
- Partner with writers and designers on content that ranks, converts, and reads well - briefs, outlines, and editorial direction.
- Build and maintain internal linking strategies that distribute authority and guide users.





Off-Page & Authority

- Design and execute link-building and digital-PR strategies that earn relevant, high-quality backlinks.
- Monitor backlink profiles, disavow toxic links, and run competitor link-gap analysis.
- Strengthen brand signals, citations, and entity authority across the web.

Analytics & Reporting

- Track performance in GA4, Google Search Console, and rank-tracking tools, and connect SEO activity to real business outcomes (leads, booked clients, revenue).
- Build clear weekly and monthly reports and dashboards that non-technical stakeholders can act on.
- Stay current with algorithm updates and translate them into prioritized action plans.

AEO (Answer Engine Optimization) Responsibilities

Answer engines surface a single, direct answer - in a featured snippet, a People Also Ask box, or a voice response - often without a click. This role makes our clients the source of that answer.

- Structure content to win featured snippets, People Also Ask placements, and other answer boxes using concise definitions, step lists, comparison tables, and direct Q&A.;
- Research the questions real users actually ask and build answer-first content that matches conversational and voice-search intent.
- Implement and optimize FAQ, HowTo, Q&A;, and other answer-oriented schema so content is easy for engines to parse.
- Optimize for voice assistants (Google Assistant, Siri, Alexa) by targeting natural-language, long-tail queries.
- Audit existing answer-box ownership, track gains and losses, and reclaim lost positions.
- Format pages so a single, self-contained passage cleanly answers one question - the unit answer engines reward.

GEO (Generative Engine Optimization) Responsibilities

Generative engines - Google AI Overviews, ChatGPT, Perplexity, Gemini, Copilot, and Claude - answer questions by synthesizing and citing sources. GEO is the practice of becoming one of those cited, recommended sources.

- Develop strategies to earn visibility, citations, and brand mentions inside AI-generated answers and AI Overviews.
- Write and structure content for passage-level citability: clear claims,



supporting evidence, statistics, and quotable, self-contained passages.
- Strengthen the signals LLMs rely on - entity clarity, topical authority, consistent brand information, and third-party mentions across the web.
- Ensure AI crawlers can access and parse content, and implement and maintain llms.txt and related standards as they mature.
- Monitor how clients' brands appear across AI engines (share of voice, sentiment, and accuracy) and correct misrepresentations.
- Track the fast-moving GEO landscape - new engines, features, and ranking behaviors - and continuously adapt strategy.
- Align SEO, AEO, and GEO so one content system performs across classic search, answer boxes, and AI engines at once.

Required Qualifications & Experience

- At least 3 years of hands-on SEO experience with a track record of measurable results (traffic, rankings, leads, or revenue growth) you can speak to.
- Deep, current command of technical SEO, on-page, off-page, and local SEO.
- Demonstrated experience with - or a reliable, provable grasp of - AEO and GEO, not just classic SEO.
- Strong keyword research, content strategy, and competitive-analysis skills.
- Fluency with GA4, Google Search Console, and leading SEO platforms (see tools below).

Technical Skills & Tools

You should be proficient with a modern search toolkit and able to pick up new tools quickly. Experience across these categories is expected:

- SEO suites: Ahrefs, Semrush, Moz, or similar.
- Technical crawling: Screaming Frog, Sitebulb, or equivalent.
- Analytics & search data: GA4, Google Search Console, Bing Webmaster Tools, and Looker Studio or other dashboarding.
- Content optimization: Surfer, Clearscope, Frase, MarketMuse, or similar.
- AI & GEO tools: ChatGPT, Perplexity, Claude, Gemini, and emerging AI-visibility and brand-monitoring tools.
- Structured data: hands-on with schema markup and validation (Schema.org, Rich Results Test).
- CMS platforms: WordPress and at least one other (Webflow, Shopify, or similar).

Light technical literacy is a strong plus: reading HTML and CSS, understanding JavaScript rendering, basic regex, and using spreadsheets or simple scripts to handle data at scale.

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

- Work from home

Education:

- Bachelor's (Preferred)

Experience:

- SEO: 3 years (Required)

Language:

- English (Required)

Shift availability:

- Night Shift (Required)

Work Location: Remote

📌 Senior SEO/AEO/GEO Specialist (India)
🏢 E-Commerce Collections
📍 India