A. Social Media Management

- Assist in managing the university's official social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
- Schedule and publish approved posts, announcements, campaign creatives, and promotional content.
- Coordinate with graphic designers and video editors to ensure timely availability of marketing content.
- Monitor comments, messages, mentions, and audience engagement, escalating relevant admission enquiries to the concerned team.
- Maintain a social media content calendar and ensure timely execution.
- Track competitor activities and identify relevant social media trends.
- Ensure that all published content follows the university's branding and communication guidelines.

B. Digital Advertising Support

- Assist in planning and executing digital advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Coordinate with the digital marketing team on campaign objectives, audience targeting, and promotional requirements.
- Monitor campaign performance, including impressions, reach, clicks, cost per click, and leads.
- Assist in identifying underperforming advertisements and opportunities for improvement.
- Ensure that campaign creatives, landing pages, and promotional messages are consistent.
- Maintain records of campaign budgets and expenditure as assigned.

C. Lead Generation and Admissions Support

- Support digital initiatives aimed at generating enquiries for undergraduate, postgraduate, doctoral, and other academic programs.
- Coordinate with the admissions and telecalling teams to monitor lead flow and campaign requirements.
- Track lead volumes from different digital campaigns and sources.
- Assist in monitoring lead quality, duplicate enquiries, and incomplete enquiry information.
- Support the promotion of scholarships, placements, campus facilities, academic achievements, and admission deadlines.
- Help identify opportunities to improve the conversion of digital enquiries into admission applications.

D.



Website and Landing Page Coordination

- Coordinate with the website development team for content updates, banners, announcements, and campaign landing pages.
- Check website content for accuracy, broken links, outdated information, and inconsistencies.
- Assist in monitoring website traffic and user engagement through analytics tools.
- Ensure that admission-related information and promotional campaigns are updated on time.
- Report technical issues affecting enquiry forms, website navigation, or campaign landing pages.

E. SEO and Online Visibility Support

- Assist the SEO team in implementing on-page and off-page SEO activities.
- Support keyword research and competitor analysis.
- Help optimize page titles, meta descriptions, headings, and website content as instructed.
- Monitor keyword rankings and organic traffic reports.
- Assist in identifying opportunities to improve the university's visibility in relevant search results.
- Coordinate with content writers and website developers for SEO-related updates.

F. Content and Campaign Coordination

- Coordinate with graphic designers, video editors, content creators, and other marketing team members.
- Assist in preparing digital campaign briefs and promotional calendars.
- Collect information about courses, events, placements, faculty achievements, and student activities for marketing purposes.
- Ensure timely sharing of approved content across relevant digital platforms.
- Assist in executing seasonal campaigns, admission drives, education fairs, and international recruitment initiatives.

G. Analytics and Reporting





- Prepare daily, weekly, and monthly digital marketing reports.
- Maintain records of social media performance, website traffic, campaign expenditure, and lead generation.
- Track key metrics such as reach, impressions, engagement, click-through rate, cost per lead, and enquiry volume.
- Assist in preparing campaign performance summaries and presentations.
- Highlight discrepancies, performance trends, and issues requiring managerial attention.
- Maintain accurate records of campaign links, creative assets, and performance data.

3. Educational Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
- Relevant certifications in digital marketing will be an added advantage.

4. Experience

- 1–3 years of relevant experience in digital marketing, social media management, online advertising, or marketing coordination.
- Freshers with relevant certifications, practical knowledge, and internship experience may also be considered.

5. Technical Skills

The candidate should have working knowledge of:

- Meta Business Suite and Meta Ads Manager.
- Google Ads.
- Google Analytics 4 (GA4).
- Google Search Console.
- Google Sheets and Microsoft Excel.
- Social media scheduling and publishing tools.
- Basic SEO principles.
- UTM tracking and campaign reporting.
- Canva or similar tools for basic creative requirements.

6. Key Competencies

- Strong coordination and communication skills.
- Good analytical and reporting abilities.
- Attention to detail and accuracy.
- Ability to manage multiple tasks and meet deadlines.
- Basic understanding of digital advertising and lead generation.
- Willingness to learn current tools, platforms, and marketing practices.
- Ability to work collaboratively with cross-functional teams.
- Professional conduct and adherence to organizational policies.

Work Location: In person

📌 Digital Marketing Assistant (Sahibzada Ajit Singh Nagar)
🏢 Guru Kashi University
📍 Sahibzada Ajit Singh Nagar