- Build and maintain relationships with influencers, creators and talent networks.
- Identify, research and shortlist influencers and content creators relevant to brand requirements.
- Manage outreach, campaign discussions, negotiations, follow-ups and collaborations.
- Develop and maintain a database or pipeline of potential creators.
- Coordinate campaign deliverables, content timelines and creator communication.
- Track influencer campaign performance, engagement and deliverables.
- Research emerging creators, industry trends and potential brand ambassadors.
- Coordinate with internal teams to ensure smooth execution of influencer campaigns.
Required Skills
- 3–5 years of experience in influencer marketing, creator partnerships, talent outreach or campaign coordination.
- Solid communication, negotiation and relationship-building skills.
- Understanding of influencer platforms, social media trends and creator ecosystems.
- Excellent follow-up, coordination and organisational abilities.
- Ability to work independently, take initiative and manage multiple creator relationships.