Job Description: Healthcare Sales & Marketing Executive

Department: Sales & Marketing
Job Location: Bokaro
Experience: 1–3 Years (Hospital/ Pharma Company Experience Preferred)

Job Summary

We are looking for a dynamic and result-oriented Healthcare Sales & Marketing Executive responsible for increasing patient footfall, achieving monthly targets, conducting promotional activities and health camps, and building solid relationships with doctors, clinics, and other healthcare partners.

Key Responsibilities

- Patient Acquisition & Growth
- Increase patient footfall and generate new patient leads.
- Develop strategies to attract patients and increase OPD/IPD registrations.
- Build relationships with local communities, residential societies, and referral sources.
- Sales & Target Achievement
- Achieve monthly and quarterly patient acquisition and revenue targets.
- Develop and execute sales plans to increase healthcare service utilization.
- Track daily performance, leads, conversions, and target achievements.
- Doctor Tie-ups & Relationship Management
- Establish and maintain professional relationships with doctors, clinics, nursing homes, and other healthcare providers.
- Develop ethical referral partnerships and corporate healthcare tie-ups.
- Conduct regular doctor visits and follow up on business opportunities.
- Health Camps & Promotional Activities
- Organize health check-up camps, awareness programs, and screening camps.
- Conduct promotional activities in residential societies, offices, schools, and local communities, as appropriate.
- Promote hospital/clinic services, diagnostic packages, and preventive healthcare programs.




- Marketing & Branding
- Execute local marketing campaigns to increase brand awareness.
- Coordinate with the digital marketing team for online promotions and lead generation.
- Distribute approved promotional materials and communicate healthcare service offerings.
- Market Research & Reporting
- Identify new business opportunities and analyze competitor activities.
- Maintain daily visit reports, lead databases, and doctor/partner records.
- Submit daily, weekly, and monthly sales and marketing performance reports.

Required Skills & Qualifications

- Graduate in any discipline; a degree/diploma in Marketing or Healthcare Management is preferred.
- Experience in hospital, clinic, diagnostic centre, or healthcare sales and marketing is an advantage.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to achieve targets and work independently in the field.
- Basic knowledge of MS Excel, reporting, and lead management.
- Willingness to travel locally for doctor visits, camps, and promotional activities.

Key Performance Indicators (KPIs)

- Monthly patient acquisition and footfall growth.
- Achievement of assigned sales and revenue targets.
- Number of productive doctor and corporate tie-ups.
- Number of health camps and promotional activities conducted.
- Leads generated and converted into patient registrations.
- Growth in OPD/IPD registrations and healthcare service utilization, as applicable.

Location:
Devanika Hospital & Research Center
Tupudana, Ranchi, Jharkhand+

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Sales & Marketing Executive (Bokaro Steel City)
🏢 Devanika Hospital
📍 Bokaro Steel City