Department

Marketing

Experience:

4 - 9

Employment type:

Full Time

Location:

Thane Head Office

About Us:

Itvedant was started with the aim of bridging the gap between education and skills needed for the job with an intense passion for teaching. We are looking for dynamic and passionate people from the software industry to be a part of our family who can lead the team of students towards a bright future.

Job Summary:

As a Performance Marketing Manager you will lead paid media strategy, campaign execution, optimization, and team management. The ideal candidate will have strong expertise in performance marketing, analytics, and customer acquisition, with a proven track record of driving ROI, lead generation, and business growth.

Roles & Responsibilities:

- Lead and mentor the performance marketing team while developing and executing paid media strategies across Google Ads, Meta, YouTube, and other platforms.
- Own campaign planning, budgets, bidding, A/B testing, keyword strategy, and ad optimization to achieve CPL, CPA, ROAS, and ROI targets.
- Analyze campaign performance, identify growth opportunities,



scale successful campaigns, and drive continuous performance improvements.
- Collaborate with Creative, Content, Tech, and Sales teams; ensure accurate tracking through GA4, GTM, and Looker Studio; and present MBR/QBR reports with actionable insights and growth plans.

Key Requirements:

- Bachelor’s/Master’s degree in Marketing, Business, Engineering, or a related field MBA is a plus.
- 5+ years of experience in Performance Marketing/PPC, preferably in EdTech, with 1–2 years in a team lead/managerial role.
- Strong analytical and data-driven decision-making skills.
- Comfortable working in a fast-paced, target-driven environment.

Perks & Perks:

- Attractive Incentives, Monthly, Quarterly & Annual Recognition & Rewards
- Fixed week off on Saturday & Sunday..
- Exciting Opportunity to Win Domestic & International Trips.
- Strong Career Growth & Advancement Opportunities.
- A Growth-Oriented Culture That Recognizes & Rewards Your Success

📌 Performance Marketing Manager (Thane)
🏢 Itvedant
📍 Thane