We're Hiring: Performance Marketing & Lead Generation Executive

Company: BriskCovey Technologies
Location: Vaishali Nagar, Jaipur, Rajasthan
Job Type: Full-Time | On-site
Experience: 2 Years

About the Role

BriskCovey Technologies is looking for a results-driven Performance Marketing & Lead Generation Executive to plan, execute, and optimize paid advertising campaigns and generate qualified business leads for our IT services. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, campaign optimization, conversion tracking, and lead generation.

Key Responsibilities

Paid Advertising & Performance Marketing

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Manage campaign budgets, bidding strategies, ad creatives, and landing page performance.
- Monitor key metrics such as cost per lead (CPL), conversion rate, click-through rate (CTR), and return on ad spend (ROAS), where applicable.
- Set up and monitor conversion tracking using Google Analytics, Google Tag Manager, and relevant advertising platform tools.
- Conduct A/B testing to improve campaign performance and reduce acquisition costs.
- Prepare regular campaign performance reports and recommend improvements.

B2B Lead Generation

- Develop lead-generation strategies for software development, web development, mobile applications, SaaS, and other IT services.
- Generate relevant business enquiries and qualified leads through paid campaigns.
- Identify target audiences, industries, business segments,



and decision-makers.
- Coordinate with the sales team to monitor lead quality, follow-ups, and conversion outcomes.
- Analyze lead data and optimize campaigns based on business requirements.
- Explore suitable lead-generation channels and opportunities to improve the sales pipeline.

Required Skills

- 2 years of hands-on experience in performance marketing and paid advertising.
- Practical experience managing Google Ads and Meta Ads campaigns.
- Understanding of B2B lead generation and conversion optimization.
- Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
- Ability to analyze campaign data and make data-driven decisions.
- Strong analytical, communication, reporting, and problem-solving skills.

Preferred Qualifications

- Experience in a service-based IT company or software development company
- Previous experience generating B2B leads for IT services, SaaS, or technology solutions.
- Experience with landing page optimization, CRM tools, and lead tracking.
- Candidates who can demonstrate campaign results and lead-generation performance will be preferred.

Eligibility

- Candidates must be willing to work from our Jaipur office.
- This is a full-time, in office position; remote and work-from-home options are not available.

How to Apply

Interested candidates can share their updated CV at [email protected].

Join BriskCovey Technologies and help drive measurable marketing results and business growth.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Performance Marketing & Lead Generation Executive (Jaipur)
🏢 Briskcovey Technologies
📍 Jaipur