Job Summary:

We are looking for a Digital Marketing Manager from Real Estate / Construction Domain, who is responsible for planning, implementing, and managing digital marketing strategies to enhance brand awareness, drive online traffic, and generate leads for the company.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies that align with the company's business objectives.
- Set measurable goals for each campaign to assess performance and impact on growth.
- Plan and manage digital marketing campaigns, including pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and SEO/SEM strategies.
- Oversee the budget allocation for digital marketing activities and optimize spending based on performance metrics.
- Collaborate with content creators and designers to develop high-quality content, including blogs, videos, infographics, and social media posts.
- Manage the company's website content to ensure it is optimized for search engines and user experience.
- Improve website traffic through search engine optimization (SEO) techniques, including keyword optimization, link building, and content strategy.
- Manage search engine marketing (SEM) campaigns, including Meta Ads and Google Ads, to drive paid traffic to the website.
- Develop and implement social media strategies to enhance brand visibility and engage with the target audience.
- Monitor social media trends, track performance metrics, and report on the effectiveness of social media campaigns.
- Track and analyze website traffic,



campaign performance, and digital marketing metrics using tools like Google Analytics, social media insights, and other analytics platforms.
- Prepare regular reports for management, providing insights into the effectiveness of digital marketing initiatives and recommendations for improvements.
- Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
- Stay updated with industry trends, digital marketing best practices, and emerging technologies.
- Conduct competitor analysis to identify opportunities for growth and improvement.

Qualifications and Skills:

- Bachelor's degree in marketing, business administration, communications, or a related field. A master's degree is a plus.
- Minimum 5 years of experience in digital marketing or a similar role, with a proven track record of managing successful campaigns.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEO tools).
- Solid understanding of current digital marketing trends, best practices, and techniques.
- Strong interpersonal skills and communication skills.
- Contact: +91-XXXXXXXXXX/[email protected]
- Candidates from a real estate background are most preferable.

Job Type: Full-time

Work Location: In person

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Health insurance
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Chennai)
🏢 Royal Land & Developers
📍 Chennai