Job Posting: Marketing In-Charge (School Admissions & Outreach)

Location: Liluah, Howrah (Kolkata commuting region)

Employment Type: Full-time, Permanent

Salary: ₹16,000 – ₹18,000 per month

Age Limit: Maximum 30 years

About the Role & Institution

We are seeking a target-driven, proactive, and agile Marketing In-Charge for The Kolkata International School (Liluah). In this role, you will spearhead marketing campaigns, branding, admissions promotion, and community outreach. You will play a vital role in elevating institutional visibility, driving prospective student inquiries, converting leads into admissions, and nurturing long-lasting parent relationships.

Key Responsibilities & Core Deliverables

- Marketing Strategy & Campaigns: Plan and execute multi-channel marketing campaigns (digital, print, outdoor media) to promote academic offerings and drive student enrollments.
- Admissions & Lead Management: Generate prospective inquiries, manage follow-ups, and coordinate with the Admissions department to ensure high inquiry-to-admission conversion rates.
- Campus Events & Outreach: Organize Open Houses, campus tours, parent counseling sessions, seminars, exhibitions, and represent the school at educational fairs.
- Market Intelligence & Branding: Benchmark competitor fee structures, academic programs,



and regional trends while maintaining strict brand consistency across all marketing collaterals.
- Public Relations & Vendor Coordination: Liaise with creative designers, print vendors, and media agencies for school brochures, newsletters, and promotional publications.
- Performance Reporting: Track marketing budgets, channel ROI, and lead conversion rates; submit weekly/monthly analytics to the Principal and Management.

Candidate Profile & Qualifications

- Location Constraint: Must be currently based in or native to Kolkata / Howrah region.
- Education: Graduate in Marketing, Mass Communication, Public Relations (PR), or Business Administration.
- Experience: 3 to 5 years of relevant marketing/admissions experience (preferably within K-12 schools or educational institutions).
- Skills:
- Proven record in student counseling and converting leads into confirmed admissions.
- Exceptional verbal, written, interpersonal, and presentation skills.
- Solid understanding of digital marketing channels, social media campaigns, and local outreach.
- Proficiency in MS Office, Google Workspace, and CRM/lead management systems.
- Hands-on expertise in coordinating open houses, school tours, and PR events.
- Work Ethic: High ownership, proactive outreach, and collaborative team mindset.

Pay: ₹16,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Marketing Incharge (Kolkata)
🏢 GlobalConsultings
📍 Kolkata