JOB DESCRIPTIONDigital Marketing Manager

Job Title: Digital Marketing Manager
Minimum Experience: 2 Years in Digital Marketing
Qualification: Bachelor's Degree in Digital Marketing, Marketing, Business Administration, or a related field preferred.
Employment Type: Full-Time

1. Job Summary

We are looking for a creative, analytical, and results-driven Digital Marketing Manager with a minimum of 2 years of relevant experience to plan, execute, and manage the company's digital marketing activities. The candidate will be responsible for developing digital marketing strategies, managing social media platforms, executing online advertising campaigns, improving brand visibility, generating leads, and analysing campaign performance.

The ideal candidate should have hands-on experience in social media marketing, SEO, content creation, paid advertising, and digital campaign management, along with practical knowledge of AI tools to improve content production, marketing efficiency, data analysis, and campaign performance.

2. Key Responsibilities

A. Digital Marketing Strategy

- Develop and implement digital marketing strategies aligned with business objectives.
- Plan and execute online marketing campaigns to improve brand awareness, website traffic, and lead generation.
- Identify target audiences and select appropriate digital marketing channels.
- Monitor industry trends, competitor activities, and emerging digital marketing opportunities.
- Evaluate campaign performance and implement strategies for continuous improvement.

B. Social Media Management

- Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
- Develop content calendars and schedule regular posts, stories, reels, and promotional content.
- Create engaging content to increase audience reach, engagement, and brand awareness.
- Monitor comments, messages, and customer interactions to maintain effective online engagement.
- Analyse social media performance and implement strategies to improve audience growth.

C. SEO and Website Management

- Implement Search Engine Optimisation (SEO) strategies to improve website visibility and organic traffic.
- Conduct keyword research and optimise website content, landing pages, and blog posts.
- Monitor website traffic, search rankings, and user engagement.
- Identify opportunities to improve website performance and search engine visibility.
- Coordinate website content updates and ensure accurate, relevant information is published.

D. Paid Advertising and Lead Generation

- Plan, execute,



and optimise digital advertising campaigns across platforms such as Google Ads and Meta Ads.
- Develop strategies to generate quality leads and improve conversion rates.
- Monitor advertising budgets, cost per lead, and campaign return on investment.
- Conduct audience targeting, remarketing, and campaign performance analysis.
- Test different advertisements, creatives, and messaging to improve campaign results.
- Prepare reports on lead generation, advertising expenditure, and campaign effectiveness.

E. AI Tools and Marketing Automation

- Use AI-powered tools to generate marketing content, captions, campaign ideas, and promotional copy.
- Utilise AI tools such as ChatGPT, Gemini, and other relevant platforms to improve marketing productivity.
- Use AI-assisted design and video tools, such as Canva AI and suitable AI video editing platforms, to support creative content production.
- Apply AI tools for keyword research, content planning, audience insights, and marketing analysis where appropriate.
- Explore marketing automation tools to streamline campaign scheduling, customer follow-ups, and lead management.
- Review and fact-check AI-generated content to ensure accuracy, originality, brand consistency, and quality.
- Stay updated on emerging AI technologies and identify opportunities to integrate them into digital marketing activities.

F. Content Creation and Brand Development

- Develop creative marketing content for social media, websites, email campaigns, and digital advertisements.
- Prepare engaging captions, promotional messages, blogs, and campaign content.
- Coordinate with graphic designers, video editors, and other team members to produce marketing materials.
- Maintain consistent brand messaging across digital platforms.
- Develop creative campaigns to promote the company's products, services, and business initiatives.

G. Analytics and Performance Reporting

- Monitor campaign performance using tools such as Google Analytics and platform-specific analytics dashboards.
- Track key metrics, including website traffic, engagement, lead generation, conversion rates, and advertising costs.
- Prepare weekly and monthly digital marketing performance reports.




- Analyse campaign results and recommend data-driven improvements.
- Monitor marketing expenditure and evaluate campaign effectiveness against business objectives.

3. Qualifications and Experience

- Minimum 2 years of experience in digital marketing or a similar role.
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field preferred.
- Practical experience in social media management, SEO, digital advertising, and lead generation.
- Working knowledge of Google Ads, Meta Ads Manager, and Google Analytics.
- Knowledge of AI tools for content creation, marketing strategy, design, and productivity.
- Familiarity with Canva, content scheduling platforms, and marketing analytics tools.
- Experience in managing digital campaigns and analysing their performance.

4. Required Skills

- Strong understanding of digital marketing strategies and online advertising.
- Practical knowledge of AI-powered marketing tools.
- Excellent content writing and communication skills.
- Knowledge of SEO, social media marketing, and paid advertising.
- Analytical thinking and data interpretation skills.
- Creativity and problem-solving abilities.
- Ability to manage multiple campaigns and meet deadlines.
- Strong organisational and project management skills.

5. Key Performance Indicators (KPIs)

Performance may be evaluated based on:

- Growth in website traffic and social media engagement.
- Quality and quantity of leads generated.
- Improvement in advertising conversion rates.
- Cost per lead and return on advertising expenditure.
- Search engine visibility and organic traffic growth.
- Consistency and quality of marketing content.
- Effective use of AI tools to improve marketing productivity and campaign execution.

6. Preferred Candidate Profile

The ideal candidate should be a proactive and creative digital marketing professional with hands-on experience in managing digital campaigns, generating leads, improving brand visibility, and analysing marketing performance. Candidates who can effectively combine traditional digital marketing techniques with AI-powered tools to improve efficiency, creativity, and results will be preferred.

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Food provided
- Health insurance
- Internet reimbursement
- Paid sick time
- Provident Fund

Education:

- Bachelor's (Preferred)

Experience:

- Digital marketing: 2 years (Preferred)

Location:

- Kudayattur, Kerala 685591 (Preferred)

Work Location: In person

📌 Digital Marketing Manager (Kudayattur)
🏢 ProVantage HUB
📍 Kudayattur