Job Summary

CentDegree is looking for an experienced Social Media/Digital Marketing Specialist to manage its digital presence and support lead generation for its education consultancy and international career services. The ideal candidate will have practical experience in social media management, paid advertising, content planning, and campaign performance analysis.

The role involves developing engaging digital content, managing advertising campaigns, tracking results, and coordinating with the counselling team to improve enquiry generation and audience engagement.

Key Responsibilities

- Manage the company's social media accounts across Instagram, Facebook, LinkedIn, YouTube, and WhatsApp.
- Develop and maintain a monthly content plan covering education programmes, study destinations, career opportunities, scholarships, student experiences, and relevant industry updates.
- Plan, launch, and optimize paid advertising campaigns using Meta Ads Manager and Google Ads.
- Monitor campaign budgets, audience targeting, lead quality, and cost per enquiry.
- Coordinate with designers, content creators, and internal teams to develop posts, reels, videos, and other marketing materials.
- Review social media insights and advertising metrics, preparing regular performance reports.
- Respond to social media messages, comments, and incoming enquiries, ensuring timely communication.
- Work with the counselling team to share relevant leads and monitor enquiry follow-ups.
- Research industry trends, competitor activities, and platform developments to improve marketing performance.
- Support digital promotions, online events, webinars, partnerships,



and brand awareness initiatives.

Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related discipline.
- 3–5 years of hands-on experience in social media marketing or digital marketing.
- Experience using Meta Business Suite, Meta Ads Manager, and Google Analytics.
- Understanding of lead generation, audience segmentation, retargeting, and campaign optimization.
- Strong written and verbal communication skills in English and Malayalam.
- Working knowledge of Canva, CapCut, or similar content creation tools.
- Ability to analyse campaign data and recommend improvements.
- Good organizational skills, attention to detail, and the ability to work independently in a remote environment.

Preferred Experience

- Experience in education consultancy, overseas education, recruitment, or other service-based businesses.
- Familiarity with SEO, email marketing, and CRM platforms.
- Experience creating short-form videos and social media content.
- Understanding of education and career markets in the UAE, UK, Canada, Australia, and Europe.

Compensation and Benefits

- Monthly salary of ₹30,000–₹40,000, based on experience and suitability.
- Performance-based growth opportunities.
- Remote working arrangement with access to the Kochi office.
- Opportunity to contribute to the digital marketing activities of an international education and career services business.
- Professional development and opportunities to take on greater responsibilities as the business grows.

Pay: ₹30,000.00 - ₹40,000.00 per month

Advantages:

- Work from home

Work Location: Remote

📌 Digital Marketing Specialist (Kochi)
🏢 Cent Degree
📍 Kochi