We are looking for a Meta Ads Specialist with at least 2 years of hands-on experience in Facebook and Instagram advertising. The candidate should have expertise in campaign strategy, audience targeting, lead generation, conversion optimization, and scaling advertising campaigns to achieve measurable results.
Key Responsibilities
- Plan, launch, and manage Facebook and Instagram advertising campaigns.
- Develop audience targeting strategies, including Custom Audiences, Lookalike Audiences, and retargeting.
- Optimize campaigns for CPL, CPA, and ROAS.
- Conduct A/B testing of ad creatives, copy, and audiences.
- Manage advertising budgets and scale high-performing campaigns.
- Implement and monitor Meta Pixel and conversion tracking.
- Analyze campaign performance and prepare reports.
- Coordinate with design and content teams to develop effective ad creatives.
Required Skills
- Minimum 2 years of hands-on Meta Ads experience.
- Strong knowledge of Meta Ads Manager and Meta Business Suite.
- Experience in lead generation and conversion campaigns.
- Understanding of audience segmentation, retargeting, and conversion tracking.
- Strong analytical and campaign optimization skills.
- Ability to manage multiple campaigns independently.
Preferred Qualifications
- Experience managing multiple client accounts.
- Understanding of landing page optimization.
- Familiarity with Google Analytics 4 (GA4).