Digital Marketing Executive About Aarna Systems Aarna Systems is a premier digital marketing firm established in 2010, based in Pune. We specialize in crafting strategic digital marketing solutions that deliver measurable results. Our commitment to excellence has made us a trusted partner for businesses looking to enhance their online presence. As we continue to grow, we're seeking exceptional talent to help drive our clients' success. Job

Location:
Baner-Balewadi, Pune

Experience:
Minimum 1 Year Educational Qualifications (Preferred)
• MBA in Marketing, Digital Marketing, or a related field.
• MCA or a degree in Programming, Computer Science, or IT.
• Candidates with a combination of digital marketing expertise and technical knowledge will be preferred.
• Strong understanding of SEO, analytics, website technologies, and digital marketing tools is an added advantage. Note: Candidates must have a minimum of 2 years of hands-on experience in SEO, social media marketing, and related digital marketing activities, preferably in a digital marketing agency.

Key Responsibilities
1. Search Engine Optimization (SEO)
• Conduct keyword research and implement On-Page SEO strategies, including meta titles, meta descriptions, heading tags, internal linking, URL optimization, image optimization, and schema markup.
• Execute Off-Page SEO activities, including quality link building, backlink analysis, competitor backlink research, and domain authority improvement.
• Conduct technical SEO audits to identify and resolve website issues affecting crawling, indexing, site speed, and organic rankings.
• Monitor keyword rankings, organic traffic, and website performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools.
• Develop and implement SEO strategies to improve search visibility, organic traffic, and conversions.
• Prepare regular SEO performance reports with actionable recommendations. 2. Social Media Marketing and Management
• Develop and execute social media marketing strategies for Facebook, Instagram, LinkedIn, and other relevant platforms.
• Create and manage content calendars for multiple client accounts.
• Plan social media campaigns, promotional activities, and audience engagement initiatives.
• Write engaging captions, post copy, and campaign content aligned with client objectives and brand guidelines.
• Monitor comments, messages, engagement metrics, and audience feedback.
• Analyze platform insights and recommend improvements to increase reach, engagement, leads, and conversions.
• Coordinate with the design and content teams to develop effective social media creatives.
• Stay updated with social media trends, platform updates, and industry best practices. 3. Email Marketing
• Plan, create,



and execute email marketing campaigns for lead generation, customer engagement, nurturing, and retention.
• Develop email content, subject lines, calls to action, and campaign sequences aligned with marketing objectives.
• Manage email lists, audience segmentation, contact databases, and subscriber management.
• Set up email automation workflows, drip campaigns, and follow-up sequences where required.
• Monitor campaign performance, including open rates, click-through rates, bounce rates, unsubscribes, and conversions.
• Conduct A/B testing of subject lines, email content, and calls to action to improve campaign performance.
• Ensure email campaigns follow applicable consent, privacy, and unsubscribe requirements. 4. Google Business Profile (GMB/GBP) and Local SEO
• Create, manage, and optimize Google Business Profiles for clients.
• Implement local SEO strategies to improve visibility in Google Search and Google Maps.
• Optimize business descriptions, categories, services, business information, images, and relevant local keywords.
• Manage business listing updates, posts, photos, and other profile information.
• Monitor and support customer review management, including professional responses to reviews.
• Track profile performance, including searches, views, calls, website clicks, and other available performance metrics.
• Identify local SEO opportunities through competitor analysis, keyword research, and listing audits.
• Maintain accurate and consistent business information across relevant online directories. 5. Performance Troubleshooting and Reporting
• Identify and troubleshoot drops in keyword rankings, organic traffic, click-through rates, email engagement, social media reach, and conversions.
• Analyze campaign and website performance to identify the root causes of issues and implement corrective actions.
• Prepare regular performance reports covering KPIs, progress, insights, and recommended next steps.
• Use Google Analytics, Google Search Console, Google Tag Manager, platform analytics, and relevant marketing tools to evaluate results.
• Present performance insights during internal strategy reviews and client calls.
• Recommend data-driven improvements to achieve client business objectives. 6. Client and Team Coordination
• Coordinate with clients to understand their business objectives, target audiences, and marketing requirements.
• Work closely with content writers, graphic designers, web developers,



and other team members.
• Manage multiple client projects, deadlines, and deliverables efficiently.
• Communicate project updates, performance insights, and action plans clearly.
• Ensure marketing activities are aligned with client expectations and agreed timelines. Required Skills (Must-Have)
• Minimum 2 years of hands-on experience in digital marketing, particularly SEO and social media marketing, preferably in a digital marketing agency.
• Strong practical knowledge of On-Page SEO and Off-Page SEO.
• Hands-on experience in social media marketing and management across major platforms.
• Working knowledge of email marketing, including campaign creation, segmentation, automation, and performance analysis.
• Hands-on experience in Google Business Profile management and optimization, local SEO, review management, and performance tracking.
• Good understanding of Google Analytics, Google Search Console, Google Tag Manager, and SEO tools.
• Ability to identify performance issues, analyze data, and implement effective solutions.
• Excellent written and verbal communication skills in English.
• Strong analytical skills and the ability to interpret reports, dashboards, and marketing metrics.
• Proficiency in Excel/Google Sheets and digital marketing reporting.
• Ability to manage multiple client accounts, prioritize tasks, and meet deadlines.
• A proactive, adaptable, and results-oriented approach to digital marketing. Skills That Will Set You Apart
• Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, or similar tools.
• Familiarity with marketing automation tools and CRM systems such as HubSpot, ClickFunnels, or GoHighLevel (GHL).
• Knowledge of content marketing strategies and implementation.
• Understanding of paid advertising platforms such as Meta Ads and Google Ads.
• Familiarity with website platforms such as WordPress and basic HTML/CSS.
• Experience with conversion rate optimization, lead generation, and marketing funnel optimization.
• Strong project management, creative problem-solving, and analytical skills.

What We Offer
• Prospect to work with diverse clients across various industries.
• Collaborative and growth-oriented work environment.
• Professional development and learning opportunities.
• Competitive compensation package.
• Opportunity to work with a team of passionate digital marketing professionals. If you're a confident digital marketing professional with a strategic mindset and a passion for delivering exceptional results, we want to hear from you. Join Aarna Systems and be part of a team that's shaping the digital future for businesses across India. Apply now and take your digital marketing career to the next level

📌 Digital Marketing Executive (Pune)
🏢 Aarna Systems | Performance Driven Digital Marketing Agency
📍 Pune