Job Summary

We are looking for an experienced Brand Marketing Manager to lead brand-building initiatives, retail marketing campaigns, and customer engagement activities. The candidate will be responsible for strengthening brand visibility, driving footfall, and supporting business growth across retail channels.

Key Responsibilities

- Develop and execute brand marketing strategies aligned with business objectives.
- Plan and manage retail marketing campaigns, promotions, product launches, and seasonal activities.
- Drive brand awareness, customer engagement, and in-store footfall through integrated marketing initiatives.
- Coordinate with retail operations, sales, creative agencies, and external partners.
- Manage marketing budgets, campaign timelines, and vendor relationships.
- Oversee digital marketing, social media,



and local marketing activities to support retail growth.
- Monitor campaign performance, customer insights, and market trends to improve effectiveness.
- Maintain brand consistency across stores, promotional materials, and marketing communications.

Required Skills

- 5–8 years of experience in brand marketing, preferably in the retail industry.
- Robust knowledge of retail marketing, brand positioning, and campaign management.
- Experience in budget management, customer engagement, and marketing analytics.
- Excellent communication, stakeholder management, and project coordination skills.

Skills: marketing,retail,brand marketing

📌 Manager Brand Marketing (Retail) (Bengaluru)
🏢 TechWise Digital
📍 Bengaluru