Role Objective: Drive secondary sales, outlet coverage, and beat execution within the assigned territory. Key KPIs: ● Outlet visits: 40/day ● Productive calls: ≥ 65% ● Lines per Call (LPC): ≥ 2.5 ● Secondary sales: Daily & monthly targets of Secondary ● MSL compliance: ≥ 80% ● Beat adherence: 100% GPS-based ● New outlets added: 10–20/month
Key Responsibilities
Sales Execution ● Achieve daily/weekly/monthly secondary sales targets ● Ensure billing from assigned outlets Distributor Coordination ● Work with distributors for stock availability ● Support primary order planning Market Expansion ● Add current outlets and increase market coverage ● Improve visibility and brand presence Retail & Scheme Execution ● Ensure scheme communication and implementation ● Monitor competitor activities ● Adherence to submit Feedback form Reporting & Discipline ● Daily reporting via app ● Strict adherence to beat plan and