Brand Manager

Full time, in-office role

Vile Parle, Mumbai

Company: Pinnacle (Tokyo Plast International)

Role Overview

Pinnacle is looking for a strategic, entrepreneurial and ownership-driven Brand Manager to lead the overall development and growth of its consumer lifestyle brand across coolers, drinkware, to-go products and tableware. The individual will take end-to-end ownership of the brand, covering strategy, positioning, integrated marketing campaigns, digital presence, consumer engagement and D2C growth. They will also be responsible for building and leading a capable brand team, managing external partners and ensuring consistent execution across all consumer touchpoints. We are looking for someone who has hands-on experience in building and scaling a D2C consumer brand and can combine creative thinking, strategic planning and commercial understanding to build a distinctive, aspirational and globally competitive brand.

Key Responsibilities

1. Brand Strategy & Positioning

- Define and execute Pinnacle’s brand strategy, positioning, identity and long-term growth roadmap.
- Strengthen brand awareness, differentiation and consumer affinity across categories and markets.
- Ensure consistent brand communication across all consumer touchpoints.

2. D2C & Marketing Growth

- Develop strategies to build Pinnacle’s D2C presence, customer acquisition, retention and repeat purchases.
- Lead integrated marketing campaigns across digital, social media, e-commerce, influencer marketing, retail and offline channels.
- Drive product launches, brand collaborations, seasonal campaigns and consumer engagement initiatives.
- Work with e-commerce and performance marketing teams to improve marketing effectiveness and business growth.

3. Creative Direction & Brand Communication

- Own the brand’s creative direction, storytelling and content strategy.
- Oversee packaging, product launches,



photography, videos, advertising, social media and other brand communication.
- Maintain consistent brand identity, quality and positioning across all channels.

4. Team Building & Leadership

- Build and lead the brand team, identifying the right talent and capabilities required for growth.
- Manage creative agencies, freelancers, influencers and other external partners.
- Establish clear processes, budgets, KPIs and accountability for effective execution.

5. Performance & Business Impact

- Monitor brand and marketing performance, consumer insights and competitive activity.
- Track relevant D2C and marketing metrics, including customer acquisition, conversion, retention and return on marketing investment.
- Work closely with product development, sales, e-commerce, exports and management to align brand initiatives with business objectives.

Candidate Profile

Mandatory Requirement: Hands-on experience in building and growing a D2C consumer brand.

The ideal candidate will also have:

- Experience in brand management, integrated marketing and end-to-end brand ownership.
- Experience in consumer products, lifestyle, fashion, accessories, outdoor or drinkware categories preferred.
- Strong understanding of D2C marketing, customer acquisition, retention, digital channels and consumer behaviour.
- Proven ability to conceptualise and execute campaigns, manage budgets and measure results.
- Experience building or managing teams, agencies and creative partners.
- Strong strategic thinking, creative judgement, commercial acumen and leadership skills.
- An entrepreneurial mindset, with the ability to take ownership and drive initiatives independently.

Key Expectation

To take complete ownership of Pinnacle’s brand strategy and growth, build the right team and systems, and translate the brand vision into impactful campaigns, a stronger D2C presence and measurable business results.

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