Job Description: GM/DGM – Marketing (ATL & BTL)
Company: Reputed Retail Healthcare (Pharmacy)
Location : Benguluru, India
Role Overview:
Lead ATL and BTL marketing initiatives to strengthen brand visibility, drive retail pharmacy footfall, increase sales, and support pan-India store expansion.
Key Responsibilities:
- Plan and execute ATL campaigns across print, outdoor, radio and digital media.
- Drive BTL activities, including in-store promotions, local activations, health awareness campaigns and current store launches.
- Develop retail branding, merchandising, promotional schemes and customer loyalty initiatives.
- Support franchisees and store teams with local marketing and customer acquisition.
- Manage marketing budgets, agencies, campaign execution and ROI.
- Track footfall, sales growth, customer acquisition and campaign effectiveness.
- Ensure compliance with applicable pharmaceutical marketing regulations.
Qualification: MBA/PGDM in Marketing.
Experience: 12–18 years in pharmaceutical retail, FMCG or healthcare marketing, with strong ATL/BTL expertise.
Key Skills: Brand management, retail marketing, trade promotions, team leadership, budget management and performance analytics.