About the Opportunity
- This role is focused on driving brand visibility, influencer collaborations, retail branding, and BTL-led lead generation across the organization’s retail chains, plants, and offices.
- The Senior Executive will report into the Marcom – Branding department and operate from Jaipur in a work-from-office capacity.
Role & Responsibilities
- Plan and execute branding activities across GIL retail chains, marketing campaigns, plants, and offices.
- Conduct retail branding asset audits and prepare monthly visibility performance reports.
- Build and manage an influencer pipeline for brand and product promotion.
- Execute BTL activations and drive qualified lead generation.
- Plan and manage branding for events, exhibitions, and trade shows.
- Prepare MIS reports and ensure budget adherence.
Skills & Qualifications
Must-Have
- 1-5 years of relevant experience.
- MBA degree.
- Mid-Senior level professional.
- Proficiency in marketing operations, budget & vendor management, MIS & reporting, influencer outreach, BTL execution, and solid communication & coordination skills.