Job Description: Senior Digital Marketing Expert

Organisation: AIMRPx
Position: Senior Digital Marketing Expert
Engagement Model: Equity-Based | Founding Team
Work Mode: Remote / Part-Time
Commitment: 20–25 hours per week
Compensation: Equity only; no fixed salary initially

About AIMRPx

AIMRPx supports startups, entrepreneurs, and MSMEs through business consulting, financial advisory, funding and grant assistance, market research, professional training, and innovation support. We aim to build a strong digital presence and generate qualified business opportunities by reaching entrepreneurs, business owners, startups, and MSMEs through targeted digital marketing and performance-driven campaigns.

Key Roles and Responsibilities

- Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy aligned with AIMRPx's business objectives, service offerings, target audience, and client acquisition goals.

- Performance Marketing & Paid Campaigns: Plan, launch, and optimise campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms to generate qualified leads and improve conversion efficiency.

- Lead Generation & Conversion Funnels: Build and optimise marketing funnels, landing pages, lead magnets, enquiry forms, email sequences, and retargeting campaigns to convert prospects into consulting clients.

- SEO & Content Marketing: Improve organic visibility through keyword research, website optimisation, search-engine-friendly content, blogs, case studies, and relevant educational resources for startups and MSMEs.

- Brand Positioning & Digital Presence: Strengthen AIMRPx's online identity across its website, LinkedIn, Instagram, YouTube, and other relevant channels through consistent messaging and audience-focused content.

- Marketing Automation & CRM: Implement lead tracking, CRM workflows, email marketing, automated follow-ups, audience segmentation, and lead nurturing systems to improve sales-team efficiency.

- Analytics & Marketing Dashboards: Track campaign performance,



cost per lead, lead quality, conversion rates, customer acquisition cost, return on advertising spend, and overall marketing ROI through structured dashboards.

- Growth Experiments & Optimisation: Conduct A/B testing, audience experiments, creative testing, landing-page optimisation, and campaign analysis to identify scalable growth opportunities.

- Sales & Business Development Coordination: Work with the consulting and sales teams to understand customer requirements, improve lead qualification, strengthen follow-up processes, and align marketing activities with revenue targets.

- Team & Agency Management: Coordinate with content creators, designers, video editors, freelancers, and external agencies to ensure timely campaign execution and consistent marketing quality.

Key Performance Indicators (KPIs)

- Growth in qualified leads and consulting enquiries.

- Improvement in lead-to-meeting and lead-to-client conversion rates.

- Optimisation of cost per lead and customer acquisition cost.

- Growth in website traffic, search visibility, and relevant audience engagement.

- Consistent execution of campaigns and marketing experiments.

- Development of measurable lead-generation funnels and automation workflows.

- Accurate weekly and monthly marketing performance reports.

- Contribution to client acquisition, brand credibility, and revenue growth.

Required Qualifications and Experience

- Relevant experience in digital marketing, performance marketing, growth marketing, or demand generation.

- Demonstrated experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or comparable platforms.





- Strong understanding of SEO, content marketing, conversion-rate optimisation, landing pages, and lead-generation funnels.

- Experience with analytics tools, CRM platforms, marketing automation, and campaign reporting.

- Ability to interpret data, manage marketing budgets responsibly, and make evidence-based optimisation decisions.

- Strong communication, analytical, planning, and execution skills.

- Ability to work independently and take ownership in an early-stage organisation.

Preferred: Experience in B2B marketing, startup consulting, financial services, professional services, MSME advisory, or lead generation for high-value services. Experience building marketing systems from scratch is a robust advantage.

Equity-Based Engagement Terms

- This is an equity-only founding-team opportunity, with no fixed monthly salary at the initial stage.

- Expected commitment: 20–25 hours per week.

- Equity allocation will be discussed based on experience, responsibilities, commitment, and measurable contribution.

- A proposed five-year vesting structure will apply, subject to mutually agreed terms and formal documentation.

- Fixed compensation may be considered after funding and revenue stabilisation. This could take 6–8 months or potentially a year, with no guaranteed timeline.

- The candidate is expected to take ownership of marketing outcomes and help build sustainable, repeatable digital acquisition systems for AIMRPx.

Ideal Candidate

We are looking for a senior digital marketing professional who combines strategic thinking with hands-on execution. The ideal candidate should be able to build a digital growth engine from the ground up, generate qualified business leads, establish measurable marketing systems, and connect digital activity directly to business growth.

To Apply: Share your updated CV or LinkedIn profile, examples of campaigns you have managed, platforms you have worked with, and measurable results achieved.

📌 Senior Digital marketing expert (Part-time, Equity only, AIMRPx) (India)
🏢 PD Consulting
📍 India