Title: Manager Business Analytics, Digital Business

About the Role

JOB DESCRIPTION
Purpose Business Analytics, Digital Business

Location:
Mumbai Function: Digital (SonyLIV) Reports to: Lead, Performance Marketing The incumbent would be responsible for supporting the growth of the business through sharp data insights and analysis He will also be responsible for bringing together data insights from various sources to contribute towards comprehensive, data-driven business strategies

Key Responsibilities
• Use data analytics to understand the content performance on platform
• In depth analysis of key viewership metrics & subscription metrics and regularly reporting them to stakeholders
• Development and management of data dashboards for daily insights
• Enable business to increase the viewership and maximize revenue
• Report and automate the key business performance metrics for all key launches
• Work on target setting and tracking of viewership targets for all upcoming launches Key Metrics
• DAU / MAU growth
• DAV/MAV growth
• Subscriptions
• Watch time
• Completion rates
• Retention rates
• Content engagement
• CTR on featured content




• Subscriber/viewer growth
• Launch performance Qualifications
• MBA/ Postgraduate in Marketing, Media, Analytics or related field
• 6 to 8+ years of experience in data analytics
• Knowledge of SQL and Advanced Excel, Python or R is desired
• Understanding of OTT, Media & Digital Ecosystem Critical Competencies
• Strong analytical skills and data-driven knowledge
• Strategic thinking mindset
• Ability to break down and present complex data insights into simplified storytelling to cross-functional teams
• Strongly driven to take ownership and independently develop a data-driven point of view in a fast-paced, complex and cross-functional environment
• Strong knowledge of Advanced Excel, SQL, and knowledge of R or python Technical Competencies
• SQL
• Advanced Excel
• Python/R
• BI Tools (Tableau/Microsoft Power BI/Looker) Preferred Skills
• Good to have experience with at least one BI tool such as Tableau, PowerBI, Looker etc Pay range and compensation package Not specified. Equal Prospect Statement Not specified.

📌 Business Analytics Manager (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai