We are looking for an experienced WhatsApp Marketing Subject Matter Expert (SME) to lead and scale WhatsApp as a strategic D2C customer engagement and acquisition channel across Aditya Birla Capital Digital's product portfolio. The role will own the end-to-end WhatsApp communication strategy across Marketing, Utility and Service communications while driving engagement, conversions, compliance and customer experience. Experience
• 5–8 years of experience in CRM, D2C Marketing, Marketing Automation or Conversational Commerce.
• Minimum 5 years of hands-on experience managing enterprise-scale WhatsApp Business Platform communications.
• Experience in BFSI, FinTech, E-commerce or Consumer Internet preferred.

Key Responsibilities
• Own the end-to-end WhatsApp communication strategy and roadmap.
• Execute Marketing, Utility and Service communication journeys.
• Drive acquisition, engagement, activation, cross-sell and retention.
• Optimize campaigns through personalization, experimentation and A/B testing.




• Partner with Product, CRM, Technology and Analytics teams. Meta & WhatsApp Expertise
• WhatsApp Flows
• WhatsApp Business API
• WhatsApp Interactive Messages
• WhatsApp Forms
• Click-to-WhatsApp Ads
• WhatsApp PWA
• API Integrations
• Webhooks
• Template Management
• Conversation Categories
• Quality Rating & Messaging Limits AI & Automation
• Build AI-powered conversational journeys.
• Integrate Agentic AI/chatbots for lead qualification.
• Automate servicing and appointment booking. Technical Skills
• WhatsApp Business Platform
• Meta Business Manager
• MoEngage / CleverTap / WebEngage
• CRM Platforms Success Metrics
• WhatsApp-driven Revenue
• Qualified Leads
• Conversion Rate
• ROAS
• Channel ROI
• Customer Engagement
• Cross-sell Revenue

📌 Digital Marketing Manager (India)
🏢 ABCD Aditya Birla Capital Digital
📍 India