About the job

Role Description - (Exp 5+ Years)

Plan, execute, and optimize paid campaigns across:

- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Demand Gen)
- Manage monthly advertising budgets
- Monitor and improve key performance metrics such as CPL, CPA, and ROAS
- Perform A/B testing on ad creatives, copies, and landing pages to improve conversions
- Conduct keyword research and audience targeting to enhance campaign performance
- Analyze campaign data using tools like Google Analytics (GA4) and Ads Manager
- Identify high-performing campaigns and scale them strategically
- Coordinate with internal teams (design/content) to develop high-converting creatives
- Continuously track, report, and optimize campaign performance

Qualifications

- Candidates should possess solid skills in performance marketing, including paid search, paid social, display advertising, and lead generation.




- Candidates should possess skills in campaign analytics and optimization, such as tracking KPIs, A/B testing, conversion rate optimization, and data-driven decision making.
- Candidates should possess skills in marketing strategy and planning, including audience segmentation, funnel design, and ROI-focused budgeting.
- Candidates should possess skills in marketing technology and tools, such as ad platforms (Google Ads, Meta Ads), analytics tools (Google Analytics), and CRM or marketing automation systems.
- Candidates should possess excellent communication and collaboration skills, with the ability to coordinate with cross-functional teams and present clear performance reports.

📌 Sr Performance Marketing (Vashi)
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📍 Vashi