Job Description: PPC / Performance Marketing Manager Role: PPC / Performance Marketing Manager
Experience: 5–12+ years
Department: Digital Marketing / Performance Marketing About the Role We are looking for an experienced PPC / Performance Marketing Manager to lead and grow the performance marketing business across Metaweb, MetaClicks, and MetaOne. The role involves managing paid advertising campaigns, budgets, client relationships, team performance, and overall business profitability. Key Responsibilities Develop and execute PPC strategies across Google Ads, Meta Ads, Bing Ads, LinkedIn, and YouTube. Manage campaign planning, execution, optimisation, and performance tracking. Monitor campaign budgets, ROAS, ROI, CPA, CAC, and conversion rates. Manage PPC business revenue, profitability, and client account growth. Oversee GA4, Google Tag Manager, conversion tracking, and campaign reporting. Prepare performance reports and present insights and recommendations to clients. Lead, train, mentor, and manage the PPC team. Build campaign management processes, SOPs, and quality-control standards. Identify opportunities for client retention, upselling, and cross-selling. Collaborate with SEO, social media, creative, and web development teams. Explore AI-driven marketing tools,



automation, and lead-generation solutions. Required Skills and Qualifications 5–12+ years of experience in PPC and performance marketing. At least 2–3 years of team management or end-to-end business ownership experience. Hands-on expertise in Google Ads, Meta Ads, and Bing Ads. Experience managing multiple client accounts and substantial advertising budgets. Strong knowledge of GA4, Google Tag Manager, and Looker Studio. Expertise in campaign optimisation, conversion tracking, and performance analytics. Strong understanding of ROAS, ROI, CPA, CAC, and marketing funnels. Excellent client communication, analytical, leadership, and problem-solving skills. Experience with international clients, particularly Australian clients, is preferred. Google Ads and Meta Blueprint certifications are an advantage. Key Performance Indicators (KPIs) PPC business revenue and profitability. Campaign performance and return on ad spend. Client retention and satisfaction. Team productivity and campaign quality. Efficient budget utilisation and reduced wasted ad spend. Growth in existing accounts and adoption of recent marketing technologies.

📌 PPC / Performance Marketing Manager (Gandhinagar)
🏢 Scaleax Advisory
📍 Gandhinagar