29 Oct
|
Drip Capital
|
Mumbai
29 Oct
Drip Capital
Mumbai
Job
Location:
Chakala, Andheri East (Hybrid) Employment Type : Contractual (6 months) Exp needed : 3+ years in Demand Generation/ Growth Marketing
About the Role
Voyager Trade is a digital marketplace that helps buyers across the US and other global markets discover and source commodities from verified Indian suppliers. We're looking for a Growth Marketing Executive to drive awareness, lead generation, and customer acquisition for the platform. This is a high-ownership individual contributor role where you'll work directly with leadership to build and scale Voyager Trade's growth engine from the ground up.
Key Responsibilities
Demand Generation & Growth
• Plan and execute campaigns across paid, organic, and outbound channels to drive qualified leads and buyer inquiries
• Define target audiences, buyer personas, and acquisition strategies for global markets
• Identify and experiment with recent growth channels and opportunities Brand & Market Development
• Increase Voyager Trade's visibility through content and webinars
• Build trust and awareness among importers, distributors, wholesalers, and procurement teams
• Support thought leadership and market positioning initiatives Website, SEO & Conversion
• Develop SEO-driven content and landing page strategies targeting buyers looking to source from India
• Create lead magnets, sourcing guides, and other growth assets
• Improve conversion rates through testing, optimization, and data-driven insights Analytics & Operations
• Track key growth metrics including leads, conversions, acquisition costs, and campaign performance
• Build reporting dashboards and generate actionable insights
• Work closely with leadership to align marketing efforts with business goals Requirements
• 2–3 years of experience in growth marketing, demand generation, performance marketing, or digital marketing
• Hands-on experience with paid marketing channels, lead generation, and marketing analytics
• Experience with tools such as HubSpot, Google Analytics, LinkedIn Ads, Meta Ads, or similar platforms Good to Have
• Experience in B2B marketplaces, international trade, sourcing, supply chain, or cross-border commerce
• Experience targeting US or international audiences
• Familiarity with SEO, content marketing, and marketing automation platforms Who You Are
• A self-starter who enjoys building and scaling things from scratch
• Data-driven, curious, and comfortable experimenting with new ideas
• Able to operate independently in a fast-paced environment with high ownership
📌 Growth Marketing and Demand Generation (Mumbai)
🏢 Drip Capital
📍 Mumbai