About Dressfolk Dressfolk is building the favourite Indian wear brand for the modern woman. We bring India’s finest handloom weaves to the world in a contemporary avatar. With customers across 20+ countries, we’re on a mission to modernise timeless Indian craftsmanship, while empowering over 900 weavers across 4 states and improving their earnings by 150%. We’re backed by All In Capital, Eternal Capital and leading D2C founders like Ghazal Alagh (Mamaearth), Sidhant Keshwani (Libas), Vidur Kataria (Master Chow) and Dhruv Kohli (Boba Bhai). Dressfolk is proudly worn by icons like Janhvi Kapoor, Vidya Balan, Mira Kapoor, Medha Shankar and Guneet Monga. Freefall by Dressfolk x Huma Qureshi In September 2026, we launched Freefall, a new brand built with actor Huma Qureshi. Huma had worn Dressfolk for years and came to us with a clear idea. The saree doesn’t have to be saved for occasions. Freefall is for the woman who is rooted in tradition but not bound by it. It’s handwoven and modern, made to be worn and lived in. Freefall is growing fast, and you’ll help shape how the world sees it. Content Strategist, Socials What you’ll do
• Own content strategy and ideas for Dressfolk’s and Freefall’s social platforms
• Conceptualise and script short videos (Reels, Shorts and more), not just static posts
• Work with Huma Qureshi and the Freefall team on content that’s personal, real and culture led
• Research fashion, culture and social trends to come up with video first ideas
• Build stories that fit each brand’s voice: Dressfolk’s craft and everyday style,



Freefall’s bold and modern take on the saree
• Write clear scripts, hooks, captions and briefs for video content
• Work closely with creators, editors and the design team to bring ideas to life
• Build long term content pillars that grow brand recall and love
• Skills and experience we’re looking for
• 2 to 6 years in content, brand strategy or social for D2C brands
• Interest or education in fashion
• Proven ability to come up with ideas for video first platforms
• A solid eye for fashion, with an understanding of styling and visual storytelling
• A sharp sense of aesthetics, trends and what’s culturally relevant
• A strong grip on hooks, pacing and storytelling in short video
• The ability to research deeply and turn insights into content people want to watch
• Experience with fashion, lifestyle or celebrity led brands is a plus Why you’ll love working here
• Shape the social and video voice of two brands: a leading Indian wear label and a new celebrity brand
• Create content with Huma Qureshi and work around some of India’s most loved style icons
• Make fashion content seen by customers in 20+ countries
• Real creative ownership, with room to experiment, fail fast and grow
• Learn fashion, craft, sustainability and brand building at scale, alongside the founders
• Long-term growth and ESOPs for high performers Full time role | Gurgaon (WeWork, VI John Tower) | www.dressfolk.com | Instagram: @dressfolk Reach out to [email protected]

📌 Content Strategist (Gurugram)
🏢 Dressfolk
📍 Gurugram