Growth & Performance Marketing

Experience:
5–8 years

Location:
Bengaluru Department: Growth & Marketing Reports to: Business Head About Agilitas Agilitas is building India’s first global sports company by bringing together world-class product innovation, manufacturing excellence, iconic brands, and an integrated retail ecosystem. We are creating category-defining products and experiences for athletes and consumers while building businesses with global ambition. Agilitas’ integrated sportswear ecosystem spans:
• Manufacturing: Through Mochiko, India’s largest sports footwear manufacturer, producing for global brands.
• Consumer Brands: Reimagining and building Lotto across India, Australia and South Africa, while creating ONE8 — India’s first high-performance sports brand, built to be admired worldwide.
• Multi-brand Retail: Building premium multi-brand sports retail concepts, Sports Yard and The Kit, to bring consumers a wider, thoughtfully curated selection and world-class retail experiences.

About the Role
We are looking for a results-driven Growth & Performance Marketing professional to drive customer acquisition, revenue growth and marketing efficiency across digital channels. This role will own growth strategy, performance marketing, media planning and budget optimisation while improving the customer journey from acquisition to conversion and retention. The ideal candidate combines strong analytical capabilities with hands-on expertise in digital advertising, commercial thinking and a test-and-learn mindset to deliver measurable business outcomes.

Key Responsibilities
1. Growth Strategy & Business Performance
• Develop and execute growth strategies aligned with business objectives and revenue targets.
• Drive customer acquisition, conversion, retention and overall revenue growth across digital channels.
• Identify growth opportunities across customer segments, channels, campaigns and product categories.
• Translate business goals into actionable growth plans and measurable performance targets.
• Track topline growth, marketing efficiency and profitability. 2.



Performance Marketing & Media Buying
• Plan, execute and optimise performance marketing campaigns across Meta, Google and other relevant digital platforms.
• Own media planning, budget allocation, campaign execution and performance optimisation.
• Drive efficient customer acquisition while improving key metrics such as CAC, ROAS, LTV, AOV and conversion rate.
• Develop and test audience strategies, campaign structures, creatives and bidding approaches.
• Work with creative teams and external agencies to deliver high-performing campaigns. 3. Funnel Optimisation & Customer Growth
• Optimise the end-to-end customer funnel, from traffic acquisition to conversion and repeat purchase.
• Identify drop-offs and opportunities to improve website and app performance in collaboration with relevant teams.
• Drive initiatives to improve conversion rates, average order value, customer retention and repeat purchase.
• Partner with CRM and lifecycle marketing teams, where applicable, to improve customer engagement and lifetime value.
• Use customer behaviour and funnel insights to improve marketing effectiveness. 4. Budget Management & Marketing ROI
• Own growth and performance marketing budgets, ensuring efficient allocation of spends across channels.
• Monitor campaign performance against revenue, CAC, ROAS and profitability targets.
• Analyse marketing investments and identify opportunities to improve returns.
• Balance short-term acquisition goals with sustainable, long-term business growth.
• Build regular performance reports and share actionable recommendations with stakeholders. 5. Analytics, Experimentation & Optimisation
• Establish a strong test-and-learn culture across creatives, audiences, channels and campaigns.




• Use data, analytics and consumer insights to identify performance gaps and growth opportunities.
• Track campaign effectiveness and develop dashboards to monitor key growth metrics.
• Conduct structured experiments to improve acquisition efficiency, conversion and retention.
• Stay updated on digital marketing trends, platform developments and emerging growth opportunities. 6. Cross-Functional Collaboration
• Work closely with Brand, Creative, E-commerce, Product, Merchandising, CRM and Analytics teams.
• Align growth campaigns with product launches, seasonal campaigns and key commercial moments.
• Ensure consistent coordination between brand-building initiatives and performance marketing objectives.
• Collaborate with internal teams and external partners to deliver growth plans effectively. What We’re Looking For
• 5–7 years of experience in growth marketing, performance marketing, digital marketing or D2C business growth.
• Experience scaling consumer brands, preferably in fashion, footwear, sportswear, lifestyle, retail or related categories.
• Strong hands-on expertise in Meta Ads, Google Ads and digital media buying.
• Proven track record of driving revenue growth, customer acquisition and marketing efficiency.
• Strong understanding of CAC, ROAS, LTV, AOV, conversion rates and other key growth metrics.
• Experience managing marketing budgets, campaign performance and ROI.
• Strong analytical skills with the ability to translate data into actionable business decisions.
• Familiarity with analytics, attribution, experimentation and funnel optimisation tools.
• Excellent stakeholder management and cross-functional collaboration skills.
• An entrepreneurial mindset with high ownership, agility and a robust bias for action. The Ideal Candidate Someone who combines performance-driven thinking with commercial acumen, can turn marketing investments into sustainable business growth, and is comfortable owning both strategy and execution in a fast-paced environment.

📌 Growth & Performance Marketing (Bengaluru)
🏢 agilitas
📍 Bengaluru