Role Overview The Senior Ambassador Lead will be responsible for managing and expanding Conde Nast India’s Free of Cost (FoC) ambassador network to drive qualified guest acquisition and attendance across its IPs and experiential properties. This role calls for a natural people-person with a strong existing network and an affinity for luxury, exceptional communication skills and the ability to build meaningful relationships across influential networks. The ideal candidate is socially confident, articulate and personable, with the ability to turn connections into measurable results while representing Conde Nast India’s brands with polish and discretion.
Key Responsibilities
1. Manage the Existing Ambassador Network
• Nurture and activate existing ambassadors to drive consistent guest referrals and attendance.
• Track individual performance, strengthen productive relationships and re-engage inactive ambassadors.
• Set clear expectations and equip ambassadors with relevant event information and invitation assets.
• Attend events on behalf of CNI to support ambassadors in their individual projects.
• Act as a bridge between editorial and the ambassadors to leverage opportunity wherever possible. 2. Build and Expand the Ambassador Network
• Identify, approach and onboard new ambassadors with access to relevant, high-value audiences. This will be a mix of in-person and online approach.
• Cultivate relationships across luxury, lifestyle, hospitality, social and industry networks.
• Identify recent communities and opportunities to expand the reach and quality of the network. 3. Drive Qualified Guest Acquisition
• Activate ambassadors to generate qualified referrals, FOC invite requests and registrations.
• Drive personalised follow-ups to convert referrals into registrations and actual attendance.
• Align acquisition efforts with each property’s target audience and guest requirements. 4. Track performance
• Maintain accurate records of ambassadors, referrals, registrations and attendance.
• Monitor acquisition targets and conversion rates at ambassador and property levels.
• Share regular performance updates and identify opportunities to improve results. 5. Cross-functional coordination
• Work closely with editorial, commercial, partnerships and event teams to align acquisition efforts.
• Coordinate guest lists, registration tracking and event-day attendance reconciliation.
• Ensure all outreach reflects brand standards and guest data confidentiality requirements. Key Performance Indicators (KPIs)
• Growth and productivity of the active ambassador network.
• Qualified referrals and registrations generated.
• Actual guest attendance and conversion rates.
• Achievement of acquisition targets.
• Accurate tracking and timely follow-ups. Ideal Candidate Profile
• A natural people person: Enjoys meeting people, initiating conversations and building lasting relationships.
• Articulate and socially confident: Excellent conversationalist who builds rapport easily and engages people with credibility and warmth.
• Luxury-oriented: Understands affluent audiences, premium experiences and the discretion expected when representing luxury brands.
• A relationship builder: Skilled at cultivating influential networks and turning connections into meaningful outcomes.
• Proactive and results-driven: Comfortable approaching new people, following through and delivering against targets.
• Relevant
experience:
Background in luxury hospitality, premium events, lifestyle, guest relations or relationship management. An established network is a necessity.
📌 Senior Manager (Mumbai)
🏢 Condé Nast India
📍 Mumbai
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