Full-Cycle Sales | Agency Management Software | International Markets About Shally Shally.io is an all-in-one business management platform built for agencies and service-based businesses. From CRM and sales pipelines to projects, team collaboration, client approvals, content calendars and automation, Shally helps agencies bring their operations into one connected workspace. We're expanding our sales team to accelerate adoption across international markets.
About the role
We're looking for a driven B2B SaaS Account Executive who can independently identify prospects, engage decision-makers, conduct product demonstrations and convert opportunities into paying subscribers. This is a hands-on, full-cycle sales role with direct responsibility for new customer acquisition and revenue growth. We're not looking for someone who only generates leads or schedules meetings. We're looking for someone who knows how to sell software.
Key responsibilities
1. Outbound Sales & Prospecting
• Identify and engage founders, agency owners and decision-makers across target international markets.
• Build qualified prospect lists and conduct personalised outbound outreach.
• Generate new sales opportunities through LinkedIn, email, calls, referrals and other appropriate channels.
• Maintain an active pipeline of qualified agency prospects. 2. Product Demonstrations & Consultative Sales
• Understand how prospects currently manage client work, projects, approvals and team operations.
• Conduct engaging, problem-focused product demonstrations of Shally.
• Position Shally against alternative CRM, work management and agency software solutions.
• Handle objections, pricing discussions and competitive comparisons confidently. 3.
Paid Conversions & Revenue Growth
• Own the sales process from first contact through paid subscription.
• Convert qualified prospects, free users and trial accounts into paying customers.
• Consistently work towards monthly new-customer and subscription revenue targets.
• Identify account expansion and referral opportunities. 4. Sales Operations & Customer Feedback
• Maintain accurate CRM records, pipeline stages and follow-up schedules.
• Track outreach effectiveness, demo conversions, sales cycle length and subscription revenue.
• Collaborate with marketing, onboarding and product teams to improve customer acquisition.
• Share prospect objections, competitor insights and customer feedback to support product development. What we're looking for
• 2–5 years of qualified sales experience, preferably including at least one year in B2B SaaS or software product sales.
• Demonstrated experience conducting software demonstrations and closing paid business.
• Strong outbound prospecting and consultative selling capabilities.
• Excellent spoken and written English.
• Confidence communicating with founders, owners and senior decision-makers.
• Experience with CRM platforms and structured sales pipelines.
• Ability to work independently,
take ownership of targets and manage follow-ups.
• Comfort working with international prospects and agreed time-zone overlaps. Preferred experience
• Selling CRM, project management, marketing technology or agency management software.
• Prior experience selling into US, UK or other international SMB markets.
• Familiarity with tools such as HubSpot, Zoho, Pipedrive, ClickUp, Asana, Monday or similar platforms.
• Experience converting free trials or product-qualified leads into paid subscriptions.
• Understanding of digital marketing agencies, creative agencies and client-service businesses. What success looks like
• Consistent generation of qualified sales opportunities.
• Effective product demonstrations and follow-up execution.
• Increasing trial-to-paid and demo-to-paid conversion rates.
• Growth in new paid customers and recurring subscription revenue.
• Accurate pipeline reporting and strong customer acquisition discipline. Why join Shally? You'll join a growing SaaS product with the opportunity to build its international customer base, work closely with leadership and influence how our sales engine develops. This is an opportunity for someone who enjoys building business from the ground up and wants their work to have a direct impact on product growth.
How to apply
Share your resume and a brief summary of your B2B SaaS sales experience on
[email protected]. Please include your previous sales targets, quota achievement, products sold, markets served and experience with product demonstrations. We value proven sales execution, ownership and the ability to close customers over job titles alone.
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