Company Description Vertex Next focuses on connecting markets, creating opportunities, and accelerating growth for its clients. The organization brings businesses and audiences together through strategic marketing, content, and engagement initiatives. By aligning market needs with innovative solutions, Vertex Next helps clients expand their reach and achieve measurable results. Team members collaborate in a dynamic environment where data-driven insights and creative thinking drive impactful campaigns and long-term partnerships. Job Profile: We are looking for a research-driven, creative and detail-oriented Marketing & Content Executive with exceptional English communication skills, strong marketing instincts and the ability to independently manage social media accounts. The role combines approximately 80% content research, writing, marketing communication and social media management, with 20% creative direction and visual oversight. We are not looking for someone who simply writes captions, schedules posts or relies on generic AI-generated content. We want someone who understands industries, identifies compelling stories, develops engaging marketing campaigns and takes ownership of their execution.

Key Responsibilities
1. Industry Research & Editorial Content
• Research industry developments, technology trends, investments, policies and market announcements.
• Identify newsworthy developments relevant to our exhibitions and conferences.
• Write original industry articles, newsletters, thought leadership content and editorial features.
• Connect industry news with relevant companies, executives, speakers and event topics.
• Translate complex technical information into compelling and accessible business communication.
• Independently verify facts, statistics, company information and sources. 2. Marketing Content & Campaign Development
• Conceptualise and write B2B email marketing campaigns, newsletters and promotional communications.
• Develop impactful subject lines, headlines, campaign messaging and calls to action.
• Create content for websites, landing pages, brochures, event announcements and marketing collateral.
• Adapt messaging for different qualified audiences and international markets.
• Build and maintain content calendars aligned with event timelines and marketing objectives.
• Coordinate with internal teams to ensure timely execution of campaigns. 3. Social Media Management & Growth
• Independently manage the company's and individual event brands' social media accounts, primarily LinkedIn, Facebook, Instagram and other relevant platforms.
• Develop and execute social media content calendars for multiple exhibitions and conferences.
• Research and create engaging posts covering industry news, speaker announcements, exhibitors, sponsors,



event updates and thought leadership.
• Write compelling captions, headlines and platform-specific content tailored to professional audiences.
• Identify trending industry conversations and opportunities for timely, relevant social media engagement.
• Coordinate with graphic designers and video editors to develop high-quality creatives, carousels, short videos and promotional content.
• Schedule, publish and monitor approved content across social media channels.
• Manage audience engagement, including relevant comments, messages and interactions, escalating sensitive enquiries when necessary.
• Monitor competitor activities, industry influencers and relevant social media trends.
• Track engagement, reach, follower growth, click-throughs and campaign performance.
• Prepare regular social media performance reports with recommendations for improvement.
• Ensure consistent brand voice, professional presentation and accuracy across all accounts. Event-Specific Social Media Responsibilities
• Develop pre-event, live-event and post-event social media campaigns.
• Plan coverage of speaker announcements, exhibitor highlights, conference sessions, networking activities and industry developments.
• Coordinate live event updates, photographs, video clips, interviews and session highlights.
• Ensure timely publication of Day 1 and Day 2 recaps, event highlights, thank-you posts and post-event content.
• Maintain a structured content pipeline so that important event milestones and announcements are never missed. 4. Creative Direction & Visual Communication
• Develop creative concepts and detailed briefs for graphic designers and video editors.
• Guide the visual direction of social media campaigns, newsletters and marketing collateral.
• Review layouts, typography, imagery, branding and content hierarchy.
• Ensure visual materials communicate the intended message clearly and effectively.
• Identify and correct spelling mistakes, factual inaccuracies, inconsistent branding and poor visual presentation.
• Review content and creatives against established approval procedures before publication.
• Maintain high standards of accuracy, consistency and attention to detail. Professional graphic design expertise is not required, but a strong eye for design and the ability to guide creative teams are essential. Required Skills & Qualifications
• Exceptional written and spoken English.




• Strong research, analytical thinking, copywriting and storytelling skills.
• Experience managing professional social media accounts and content calendars.
• Understanding of B2B marketing, audience engagement and brand communication.
• Ability to produce original, insightful content rather than generic promotional copy.
• Strong visual judgment and meticulous attention to detail.
• Familiarity with social media scheduling, analytics and reporting tools.
• Ability to manage multiple brands, campaigns and deadlines simultaneously.
• Experience coordinating with graphic designers, video editors and marketing teams.
• Ability to work independently, take ownership and consistently deliver high-quality work.
• Willingness to work flexible hours aligned with Canadian business operations and marketing schedules. Experience in technology, B2B events, exhibitions, business journalism, editorial marketing or professional services would be an advantage. Who We're Looking ForSomeone who:
• Is naturally curious and enjoys researching business and industry developments.
• Can transform industry news into a newsletter, social media campaign or compelling article.
• Understands the difference between posting content and building a meaningful professional audience.
• Has a strong sense of design and can recognise weak creatives immediately.
• Notices errors, inconsistencies and missed opportunities before others do.
• Is proactive, organised and comfortable taking ownership of multiple marketing channels.
• Wants to grow into a strategic marketing and brand leadership role.

What We Offer
• Flexible working arrangements aligned with Canadian business hours, with an emphasis on accountability, deliverables and performance.
• Exposure to international B2B exhibitions and conferences across multiple industries.
• Opportunities to develop expertise in content marketing, industry intelligence, social media strategy and creative direction.
• Direct collaboration with senior management and international teams.
• A growth-oriented environment with the potential to progress into a Marketing Manager role.

How to Apply
Please submit:
• Your updated CV.
• Two or three examples of your strongest written content.
• Links to social media accounts or campaigns you have managed.
• Examples of marketing creatives you have conceptualised or supervised.
• A brief explanation of your contribution to those campaigns. Shortlisted candidates will be required to complete a practical research, writing, social media and creative assessment. We value exceptional English, curiosity, originality, creativity and attention to detail more than job titles or years of experience.

📌 Marketing Content Manager (Gurugram)
🏢 Vertex Next
📍 Gurugram