Assistant Manager – Marketing & Communications

Location:
GITAM Bengaluru Campus

Experience:
3–5 years Work Arrangement: Full-time, on-campus (daily attendance required)

About the Role
We are looking for a hands-on marketing and communications professional to represent GITAM's central marketing team at its Bengaluru campus. You will identify stories and marketing opportunities, create content, build media relationships, support admissions activities, and work closely with the central team to convert ideas and incoming requests into published PR stories, social media content, and marketing outcomes. This is an execution-focused role requiring initiative, creativity, and the ability to get things done independently.

What You'll Do
• Identify opportunities: Stay connected with faculty, students, researchers, and campus teams to proactively find stories, achievements, events, and developments worth communicating.
• Create content: Shoot photos, videos, interviews, testimonials, and event footage. Prepare story briefs, captions, scripts, and other content inputs.
• Drive PR: Build relationships with Bengaluru and Karnataka media, pitch stories, coordinate interviews, draft press releases, and secure relevant coverage.
• Deliver social media outcomes: Convert incoming and proactively identified campus opportunities into publishable social media content, working directly with the central content and creative teams.
• Support admissions: Work hands-on with the Bengaluru admissions team on school outreach, education fairs, open houses, campus visits, recruitment events,



and local marketing campaigns.
• Execute marketing activities: Support campaigns, events, shoots, campus branding, and other on-ground marketing requirements.
• Work with the team: Actively contribute to briefs, content development, reviews, revisions, and execution rather than simply raising requests and tracking updates.
• Own outcomes: Take opportunities from identification to execution and publication. Track what gets delivered, not just what gets requested. What We're Looking For
• 3–5 years of experience in marketing, PR, media relations, content creation, or communications.
• Strong writing and storytelling skills, with the ability to turn developments into compelling stories.
• Practical photography and videography skills, including shooting usable content independently.
• Understanding of PR, media outreach, social media, and content production.
• Familiarity with Bengaluru's media and marketing landscape.
• Ability to work independently, solve problems, and collaborate with multiple teams.
• Strong communication skills and willingness to work across the campus every day.
• Proficiency in English. Kannada and Hindi are an advantage.
• Bachelor's degree in marketing, communications, journalism, or a related field. Valuable to Have:
• Basic graphic design skills using Canva, Photoshop, or similar tools.
• Basic video editing skills using CapCut, Premiere Pro, or similar tools.
• Existing relationships with Bengaluru-based journalists.
• Experience in higher education marketing or admissions campaigns.

📌 Assistant Manager Marketing Communications (Bengaluru)
🏢 GITAM Deemed University
📍 Bengaluru