? About SRV Media SRV Media is a performance-driven digital marketing agency specializing in SEO, Google Ads, Meta Ads, AI-driven search optimization, and growth marketing solutions across diverse industries. We are looking for a results-oriented SEO, AEO & GEO Specialist who understands traditional search engine optimization and the evolving landscape of AI-powered search. The ideal candidate should be capable of improving organic visibility, optimizing content for AI-generated answers, and strengthening brand discoverability across traditional search engines and generative AI platforms. ?

Key Responsibilities
1. Search Engine Optimization (SEO)
• Conduct comprehensive keyword research, competitor analysis, and search intent mapping.
• Develop and implement on-page, off-page, and technical SEO strategies.
• Optimize website content, metadata, headings, internal linking, and structured data.
• Conduct technical SEO audits covering crawlability, indexability, Core Web Vitals, and website performance.
• Develop white-hat link-building strategies to improve domain authority and organic visibility.
• Monitor organic traffic, keyword rankings, conversions, and overall SEO performance. 2. Answer Engine Optimization (AEO)
• Optimize website content for AI-powered answers, featured snippets, People Also Ask, and conversational search queries.
• Structure content using question-based headings, concise answers, FAQs, and relevant schema markup.
• Develop content strategies aligned with natural language queries and user search intent.
• Improve content discoverability for voice search and answer-based search experiences.
• Collaborate with content teams to create authoritative, accurate, and easily interpretable information.
• Analyze performance across answer-driven search experiences and identify optimization opportunities. 3. Generative Engine Optimization (GEO)
• Develop strategies to improve brand visibility across generative AI platforms such as ChatGPT,



Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot.
• Optimize content for AI-driven discovery, recommendations, citations, and brand mentions.
• Strengthen content credibility through entity optimization, topical authority, expert-backed information, and trusted references.
• Analyze how AI-powered search platforms interpret, summarize, and reference website content.
• Conduct AI search visibility audits and competitor benchmarking.
• Identify opportunities to increase brand mentions, citations, and visibility within AI-generated responses.
• Stay updated with evolving generative search technologies and AI search optimization practices. 4. Analytics, Reporting & Strategy
• Monitor website performance using Google Analytics 4, Google Search Console, and SEO tools.
• Track organic traffic, keyword visibility, engagement, conversions, and search performance.
• Evaluate AI search visibility, brand mentions, and citation presence where measurable.
• Prepare monthly SEO, AEO, and GEO performance reports with actionable recommendations.
• Collaborate with content writers, developers, and marketing teams to execute optimization strategies.
• Continuously test and refine strategies based on algorithm changes, AI search developments, and performance insights. ? Required Skills
• Strong understanding of SEO, AEO, GEO, and search intent optimization.
• Hands-on experience with on-page, off-page, and technical SEO.
• Knowledge of AI-powered search engines, Google AI Overviews, and generative search experiences.
• Experience using SEMrush, Ahrefs,



Screaming Frog, Ubersuggest, or similar tools.
• Proficiency in Google Analytics 4 and Google Search Console.
• Understanding of structured data, schema markup, entity-based SEO, and content optimization.
• Familiarity with AI search visibility monitoring and competitive benchmarking.
• Basic understanding of HTML, website architecture, and technical SEO principles.
• Solid analytical thinking, problem-solving, communication, and reporting skills.
• Ability to collaborate across content, technology, and digital marketing teams. ? Qualifications
• Bachelor's degree in Marketing, Digital Marketing, IT, Computer Science, or a related field.
• Practical experience in SEO, with exposure to AEO and GEO strategies preferred.
• Relevant certifications in SEO, Google Analytics, or digital marketing are an added advantage.
• Experience working with multiple clients or within a digital marketing agency is preferred. ⭐ Preferred Experience
• Experience optimizing websites for Google AI Overviews and AI-powered search discovery.
• Familiarity with LLM-based search behavior and conversational query optimization.
• Experience implementing structured data and building topical authority.
• Ability to conduct SEO, AEO, and GEO audits independently.
• Understanding of emerging AI search measurement tools and reporting frameworks. ? Key Performance Indicators (KPIs)
• Growth in organic search visibility and qualified website traffic.
• Improvement in keyword rankings, engagement, and organic conversions.
• Increased visibility in featured snippets and relevant answer-based search results.
• Growth in measurable brand mentions and citations across AI-powered search platforms.
• Successful implementation of technical and content optimization recommendations.
• Improvement in overall search visibility and client campaign performance.

📌 Search Engine Optimization Specialist (India)
🏢 SRV MEDIA
📍 India